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Shannon April

Bay Area Personal Stylist

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You are here: Home / Blogs – Let’s Chat Style

Crafting Your Ideal Workout Capsule: Style, Comfort, and Functionality 

January 27, 2024 · In: My Outfits

Are you the person who has a hard time letting go – even work out t-shirts? When it comes to closet clean out do those slightly stretched out t’s end up in your workout drawer instead of the trash? Consider a…

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Style Refresh for the New Year: 1 Jumpsuit, 3 Ways

January 23, 2024 · In: "How To" Style Guide, Capsule Wardrobes, My Outfits, Petite Style, Tutorials, Winter

Sending love from Yosemite! It’s a beautiful winter wonderland here and I’ve got two more days to spend in creation soaking up quality time with our career group on our winter retreat. Now that you’re slowly emerging out of winter break…

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Unwrapping Joy: Your Ultimate 2023 Holiday Gift Guide

December 15, 2023 · In: Lifestyle, My Outfits, Winter

Have you finished your holiday shopping? If yes, pat yourself on the back! You are rocking it! But if you’re still browsing stores and scratching your head for holiday gift ideas, then you’re in the right place. Whether you’re looking…

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How to Style Booties as a Petite

November 21, 2023 · In: Fall, My Outfits, Trends, Tutorials, Winter

It’s a beautiful fall Saturday and I’m headed off to a client’s house armed with two bags of clothes from Bloomingdale’s and Saks. But before I take off I wanted to talk about a topic you’ve been asking me about:…

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5 Trendy Sweaters To Add To Your Closet This Fall

November 3, 2023 · In: My Outfits

This fall, we saw the fashion world pivot away from comfy casual styles to more structured office corp and preppy looks. But we’re happy to report that cozy sweaters are still a mainstay! We took a look at the latest…

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Simple Stylish Ways to Layer for the Fall: Look Good & Stay Warm for Petites

October 27, 2023 · In: "How To" Style Guide, Fall, My Outfits, Petite Style

Looking for a way to stay warm this fall without giving up style or comfort? Then layering is going to be your stylish fall friend! This, week I’m sharing some great tips for petites to help you make the most…

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Mature Skin Makeup and Skincare Tips for a More Beautiful You

October 19, 2023 · In: Beauty, My Outfits, Tutorials

This week, we’re kicking off our new beauty corner and we’re starting with makeup and skincare basics. This is Angela, Shannon’s new Beauty Editor and I’ve been researching and playing with makeup and skincare for almost a decade. Like Shannon’s…

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How to Embrace Fall 2023 Fashion Trends

September 16, 2023 · In: Fall, My Outfits, Petite Style, Trends

Who is celebrating the arrival of cooler weather and of course, all things pumpkin spice! I have! And I’ve also started looking at fall fashion trends to curate my wardrobe for this season. And when I look at what’s hot,…

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The 6 Body Shapes And How to Dress Them

August 19, 2023 · In: My Outfits

Have you ever scrolled through Instagram or looked at magazine pictures and wondered how influencers or celebrities always look so good in their outfits? Of course, there is a whole team behind these great pictures, but the team doesn’t forget…

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My 5 Proven Beauty Product Recommendations for Happy Skin

July 15, 2023 · In: My Outfits

Are you a beauty enthusiast? Or newbie? Or do you just love having happy and healthy skin? Today, I’m excited to share my top five tried and true beauty products that have been a staple in my skincare regimen for…

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shannonaprilstylist

Iconic, authority-aligned style for visionary women stepping into their next level.
Petite Specialist | SF Bay Area

Being petite shouldn’t mean having to dress louder Being petite shouldn’t mean having to dress louder, wear higher heels, or work harder just to be perceived as the woman in charge.But for many accomplished petite women, that’s exactly what happens.You’ve built the career.
You’ve earned the title.
You’re leading the meetings, making the decisions, traveling, speaking, building, advising.Your wardrobe should reflect that without requiring a closet full of clothes or making you feel like you’re playing a part.The answer isn’t to compensate for being petite.
It’s to calibrate.The right proportions.
The right amount of structure.
The right styles for your frame.
The right colors for you — not just defaulting to black or “power suits.”And pieces that don’t simply fit, but make you feel “on”, confident, completely yourself, and ready to be seen.Because a great petite wardrobe isn’t just about making clothes fit your body.It’s about creating a wardrobe that gives you presence without asking you to give up the colors, shapes, personality, and style that make you feel most like you.Because the goal isn’t to look taller.It’s to make sure the way you’re seen matches the woman you already are:Capable. Established. Intentional. Powerful.And this fall, your wardrobe should be working just as hard as you are.If yours isn’t, reply FALL and I’ll show you where to st#TheIconicMethod #PetiteStyle #ExecutivePresence
You probably don’t need a whole new fall wardrobe. You probably don’t need a whole new fall wardrobe.But when you’re busy, it just feels easier to  order the fashion box, book the Nordstrom stylist, or start buying the “new” pieces everyone says you need.The problem? You end up with more clothes… and still feel like you have nothing to wear.Before you buy for fall, you need to know:1. What you already own that still works
2. What’s starting to make your wardrobe feel dated
3. What’s genuinely missing — and which trends are actually worth your moneyBecause the goal isn’t more clothes.It’s a wardrobe that makes getting dressed for your actual life easier.Comment FALL if you want me to keep you posted on something I’m creating.  #theiconicmethod #petitefashion #womenwholead
Fall looks are just starting to trickle into store Fall looks are just starting to trickle into stores…but the Bay Area weather is still so warm!I’m keeping fabrics light and breathable, then shifting the color, shoes, and accessories to make it feel more fall.Watch the video for a few easy swaps that’ll keep you cool but give you fall vibes.What’s harder for you right now — dressing for fall in the heat, or knowing what’s actually worth buying?Comment FALL and tell me.#TheIconicMethod #FallStyle BayAreaStye
There’s something a little uncomfortable about say There’s something a little uncomfortable about saying out loud what you’re proud of.As women, we’re so quick to minimize what we’ve accomplished and move on to the next thing without pausing to recognize what’s already been built.But this trend made me pause.I’ve spent my career helping women feel seen and confident.I turned my own petite struggles into expertise that now helps other petite women.I’ve built a business that allows me to do work I genuinely love, earn well, and be fully present for my kids.None of it happened overnight.It was built one woman, one wardrobe, one conversation, and one brave next step at a time.And through it all, I see God’s faithfulness.
So yes—kinda chic. And deeply grateful. ✨What have you done, built, or chosen that feels “kinda chic” to you? I want to celebrate it with you.📷@bradythomasphotography#TheIconicMethod #WomenWhoLead #PersonalStyle
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