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Shannon April

Bay Area Personal Stylist

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5 Top Spring 2023 Trends: Petite Edition

March 3, 2023 · In: Petite Style, Spring

Spring is a time for new beginnings, and what better way to embrace the season than with fresh, stylish outfits? If you’re a petite woman, you might be wondering how to make the latest fashion trends work for you. In…

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What Styles To Keep Vs Toss:Closet Clean Out Tip

January 27, 2023 · In: "How To" Style Guide, Closet Clean Out

Closet Clean Out TRUE OR FALSE? Styles always come back “in” so I should hang onto ________? Are you hanging onto pieces in your closet because you LOVE them and you just know they will eventually come back in style. …

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Packing For A Weekend Away: Winter Retreat

January 20, 2023 · In: "How To" Style Guide

Every pack for a trip and totally regret what you threw in the suitcase? Make sure to do this ONE thing to show up in STYLE and ready to ENJOY your time! Join me in this video as I pack…

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3 Things You Absolutely Must Do When Refreshing Your Style for the New Year 

January 6, 2023 · In: "How To" Style Guide

Download the WORKBOOK that goes with this training here. This video was first posted inside the Petite Style Society. Join the group to access all the weekly Petite Style Trainings. READ THE TRANSCRIPT BELOW Have you ever walked into a…

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10 Easy Ways To Look Taller When You’re Petite

December 3, 2022 · In: "How To" Style Guide, Petite Style

Did you know that between 43.5% and 69.9% of women are under 5’4?And, as a petite stylist one of the most frequent styling questions I get asked is. “How can I dress to look taller?” Save this post because I…

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Dress Your Shape Series: Figure-8

November 23, 2022 · In: "How To" Style Guide

Welcome to the Dress Your Shape Series. This training was originally posted inside the Petite Style Society. Today, I’m going to share about the Figure -8. If you think you’re an hourglass, but still have a hard time with best…

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How to Know What Necklace to Wear With What Top: Your Go To Easy Guide

November 18, 2022 · In: "How To" Style Guide

Reader’s Request: “Do you have anything on necklaces? I could use some help figuring out what to wear.” Finding the right necklace is simple once you know your necklines. I put together this chart to help narrow down the choices.  Also consider…

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Quick Sewing Hacks: How To Hem Your Jeans For Petites

November 11, 2022 · In: "How To" Style Guide, Tailoring, Tutorials

The # 1 frustration I hear from my petite sisters is how often they have to hem their jeans/pants. However, I like to see tailoring as an opportunity for having a one-of-a kind unique piece and looking like a star!…

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45 Thanksgiving Outfit Ideas

November 3, 2022 · In: Fall, Petite Style

The weather here in Nor California just dropped and we had our first official day of cool weather which had me digging under the bed for sweaters in storage! With Thanksgiving coming up, I though you’d enjoy getting a head…

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How To Style Looser Jeans

October 21, 2022 · In: "How To" Style Guide, Petite Style

Have you felt a little left behind when it comes to expanding your jeans beyond the skinny style? It’s a common concern my ladies have been asking me about. Here are tips shared inside my Petite Style Society on how…

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shannonaprilstylist

Iconic, authority-aligned style for visionary women stepping into their next level.
Petite Specialist | SF Bay Area
Booking for August↓

The right outfit changes how you walk into a room. The right outfit changes how you walk into a room.You are ambitious.You are also visionary, creative, resilient, and deeply motivated by the work you are here to do.You are the founder, the leader, the decision-maker, the one people look to for direction.You care deeply about your clients, your team, your mission, and the future you are building.You are powerful, generous, informed, dynamic, and successful.However, there are moments when your wardrobe doesn’t reflect the woman you have become.You walk into the room with the experience, the ideas, the authority, and the vision — but your outfit doesn’t quite carry the same energy.
It doesn’t make you feel as powerful as you are.It doesn’t make you feel as visible, attractive, energized, or fully expressed as you want to feel.Here is what I want you to know:
You don’t need to become someone else.You need a wardrobe that finally tells the truth about who you already are.The right outfit doesn’t just make you look polished.It helps you feel grounded, confident, magnetic, and fully present in the room you’ve already earned your place in.That is the work of personal style.That is the work of The Iconic Method.If your wardrobe no longer reflects the woman you’ve become, DM me “ICONIC” and let’s begin.#TheIconicMethod
#WardrobeStrategy
#StyleForWomenWhoLead
My business is built on trust, intentionality, and My business is built on trust, intentionality, and helping women feel accurately represented by their wardrobe.Women don’t come to me for help getting dressed.They come to me because somewhere along the way, they stopped recognizing themselves in the mirror.They get dressed, but they don’t feel like themselves anymore.And the power we get from clothing is never really about the clothes alone. It’s about how the clothes make us feel.Beautiful. Powerful. Capable. Attractive. Energized. At ease in our own skin.My role as a stylist is to get crystal clear on how my client wants to feel in any given moment, and then help her build a wardrobe that embodies the next level version of themselves.I don’t rush straight to shopping.I look at the whole picture: her lifestyle, body shape, coloring, goals, daily responsibilities, and the rooms she needs to show up in.We dig deep into who she is, what makes her unique, and the story she wants her clothing to tell before she even says a word.Because personal style isn’t just about putting outfits together.It’s about helping a woman feel at home in her own skin and activating her next level through style.This isn’t just a job for me.It’s my sacred calling.If your wardrobe no longer feels like the woman you are becoming, it may be time to create your Iconic Style Blueprint.
DM me “ICONIC” to begin.#TheIconicMethod #WardrobeStrategy #PersonalStyleConsultant
I am going to let you in on a little secret that s I am going to let you in on a little secret that smart, successful women understand:Your image is communicating before you ever say a word.As a personal stylist for high-performing women, I see this happening all the time with clients at this level.She has built the business.She has earned the respect.She is visionary, capable, informed, generous, and deeply respected in the rooms she walks into.But her wardrobe hasn’t fully caught up to the woman she has become.Let me explain why this matters.When your clothes don’t reflect your level of success, you can feel slightly off before you ever leave the house.You may look “fine,” but you don’t feel powerful.You may look polished, but you don’t feel memorable.You may be the most qualified woman in the room, but your outfit isn’t carrying the same authority, creativity, or presence that you do.And for a woman who leads, builds, influences, and makes bold decisions, that disconnect matters.Because style is not just about getting dressed.It is about alignment.It is about walking into the room already feeling like the woman you have worked so hard to become.The solution is not more random shopping.The solution is a wardrobe strategy.One built around your lifestyle, your body, your coloring, your leadership, your visibility, and the story you want your presence to tell.If your wardrobe no longer reflects the level you are operating at, it may be time to create your Iconic Style Blueprint.DM me “ICONIC” and let’s begin.#TheIconicMethod #WardrobeStrategy #ExecutiveStyle
One of the biggest mistakes I see women make is bu One of the biggest mistakes I see women make is buying trends simply because they’re trending.The truth is, not every trend is meant for you.The women who always look effortlessly stylish aren’t buying everything that’s “in.” They’re choosing the trends that align with their style personality.That’s why some women look incredible in matching sets, while others come alive in sculptural silhouettes, breezy linen, or playful prints.When you know your style personality, shopping becomes so much easier.You stop wasting money on pieces that looked amazing on someone else but never quite felt like you.Instead, you build a wardrobe that’s cohesive, intentional, and unmistakably yours.This summer, don’t ask, “What’s trending?”Ask, “Does this feel like me?”That’s the difference between following fashion and creating a signature style.Which style personality are you:
Classic
Elegant
Dramatic
Natural
Creative
RomanticWatch this video to discover which summer trend best suits your style personality.Was this helpful? Share it with the friend who’s always asking, “Should I buy this?”#PersonalStylist
#SignatureStyle
#TheIconicMethod
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