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Shannon April

Bay Area Personal Stylist

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You are here: Home / Blogs – Let’s Chat Style

What To Wear After 40, 50, 60

April 25, 2024 · In: "How To" Style Guide

Spring fashion is HERE. Does that get you excited or anxious? Ever feel a bit lost when it comes to exactly what new looks to try? Side effects of aging, aka menopause, hit your style mojo and now you’re feeling the…

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How to Style Like a Pro: 1 Piece, 3 Ways Strategy

April 19, 2024 · In: "How To" Style Guide, Capsule Wardrobes, Color Palettes, My Outfits, Petite Style, Tutorials

If you’re a petite in midlife and you’re trying elevate your style to polished and modern and feel excited about your wardrobe instead of overwhelmed and bored, this post is for you! When you wake up in the morning are…

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Hot & New Spring/Summer Trends: How I Updated My Closet

April 5, 2024 · In: "How To" Style Guide, Capsule Wardrobes, My Outfits, Petite Style, Spring, Summer, Trends

We’re wrapping up our spring/summer trend series, and today I want to show you how I’ve incorporated some of the new spring/summer trends into my closet as a midlife woman.  First, let me share one major mistake my petite women…

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Hot & New Spring/Summer Trends 2024: Accessories

March 29, 2024 · In: Bags, Jewelry, My Outfits, Petite Style, Shoes, Spring, Summer, Trends

Pop Quiz! What is an often overlooked fashion item that can complete your outfit to perfection or change them up in an instant? If you answered “accessories,” you get an A+!  In this style training, I’m going to show you…

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Hot & New Trends for Spring/Summer 2024: Colors

March 20, 2024 · In: Color Palettes, My Outfits, Petite Style, Spring, Summer, Trends

Last week, we had a great chat about 2024 spring/summer trends. Quiet lux, corporate corp, utility, and more! If you missed it, check out my post here. Today, let’s talk about trending colors for the season. So . . .why…

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Hot & New Trends for Spring/Summer 2024: Part 1

March 15, 2024 · In: My Outfits, Petite Style, Spring, Summer

Hey Petite! Are you feeling bored and uninspired when you open your closet because the pieces in there are outdated, don’t fit your post menopausal body, or no longer work for your relaxed lifestyle? Have you tried shopping but when…

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What To Purge From Your Closet

February 23, 2024 · In: "How To" Style Guide, Closet Clean Out

Want to be able to open the closet, grab what you want and feel great walking out the door . . . BUT your closet is overstuffed and you’re having trouble because you just don’t know what to wear? Have GREAT…

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How To Create A Fabulous Outfit – Outfit Styling Tips

February 19, 2024 · In: "How To" Style Guide, My Outfits, Spring

This week I had a blast at my first Sip and Shop Loft Event teaching my fail proof method for putting together a complete look – one of the biggest struggles I help my women overcome. Everyone was amazed at…

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Valentine’s Day Outfit Ideas To Look Polished and Put Together

February 9, 2024 · In: My Outfits

Valentine’s Day outfit ideas are hear to spice up the dead of winter! What better way to jazz things up than by having fun with our Valentine’s Day outfits? We couldn’t resist the opportunity to bring you some inspired outfits…

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Inside My Closet

February 2, 2024 · In: My Outfits

This week, I saw an interview of a super stylish and polished woman in her 70s in Beverly Hills. She said some of her favorite pieces were 10+ years old! The key, she said, was to buy the things you…

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shannonaprilstylist

Iconic, authority-aligned style for visionary women stepping into their next level.
Petite Specialist | SF Bay Area
Booking for August↓

Why you’re still second-guessing what to wear—even Why you’re still second-guessing what to wear—even though your closet is full.It isn’t because you need more options.It’s because every piece was purchased without a clear understanding of what truly works for you and represents you.Without that foundation, getting dressed becomes a daily negotiation:Is this polished enough?
Does this feel like me?
Am I trying too hard?
Do I look credible?
Do I belong in this room?For a founder, that second-guessing doesn’t stay in the closet. It follows you onto camera, into meetings and into the rooms where you need to speak, lead and allow yourself to be seen.Your wardrobe doesn’t create your confidence—but it can reinforce your self-belief or quietly chip away at it.You don’t need clothes that turn you into someone else. You need a clear strategy for choosing clothes that accurately represent who you already are and the next-level version of yourself you are stepping into.That’s the work we do in the Iconic Blueprint.During this personalized experience, we identify:• The silhouettes that support your proportions
• The colors that bring you to life
• The style direction that feels authentic and recognizable
• The foundation you need to make more intentional wardrobe decisionsThis isn’t personal shopping or outfit creation. It’s the strategy that comes first.The Iconic Blueprint is $797 and available through the link in my bio.If you’re ready to stop second-guessing your wardrobe and start showing up with greater confidence and clarity, begin with the Iconic Blueprint.#TheIconicMethod #WomenWhoLead #FemaleFounders #PersonalBrandStyle #BayAreaPersonalStylist
What is one word you want your clothes to help you What is one word you want your clothes to help you embody?Not what you want your outfit to look like.What do you want it to help you embody?Serene?
Powerful?
Approachable?
Energized?
Bold?Your answer can tell you more about what is missing from your wardrobe than another list of seasonal trends.Leave your word below. I may respond with one clothing quality that can help you begin creating that vibe.Comment your ONE word
#womeninbusiness #stylepsychology TheIconicMethod
Your clothes can give you energy—or drain it. Whe Your clothes can give you energy—or drain it.When I’m already tired and working through brain fog, the last thing I need is an outfit that requires more effort from me.I want soft fabrics, easy movement and nothing fighting my body. Comfortable, easy clothes give me more energy and help me move forward with my day.But when I need to make decisions, lead or do something that feels slightly intimidating, I often want structure.High-rise denim, a defined waist or a strong shoulder  help me feel held together and ready.Neither type of support is better.The real skill is recognizing which one you need before you get dressed.What do you need from your clothes today:
FREEDOM
or
STRUCTURE?Tell me below.#TheIconicMethod #PersonalStylist #ExecutiveStyle #WomenWhoLead #SanFranciscoBayArea
Your outfit can look “on point” — yet still feel c Your outfit can look “on point” — yet still feel completely wrong.Because getting dressed isn’t only about what looks good on your body.It’s also about what your heart and soul need from your clothing that day.Do you need to feel grounded?
Powerful?
Approachable?
Creative?
Bold?The structure, movement, color and feel of your clothes can all support that intention.Your next-level style shouldn’t feel like a costume.It should feel like a fuller, more intentional and authentic expression of who you already are—and who you are stepping into.It should meet you where you are, support what you need today and help carry you toward where you’re going.This is the deeper work behind the Iconic Blueprint: a personalized style strategy that helps you understand your most supportive silhouettes, strategic colors and authentic style direction.The Iconic Blueprint is available now through the link in my bio.Not sure if it’s the right place to begin? DM me “BLUEPRINT”#TheIconicMethod #PersonalStylist #ExecutiveStyle #WomenWhoLead #SanFranciscoBayArea
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