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Shannon April

Bay Area Personal Stylist

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You are here: Home / Blogs – Let’s Chat Style

What To Wear After 40, 50, 60

April 25, 2024 · In: "How To" Style Guide

Spring fashion is HERE. Does that get you excited or anxious? Ever feel a bit lost when it comes to exactly what new looks to try? Side effects of aging, aka menopause, hit your style mojo and now you’re feeling the…

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How to Style Like a Pro: 1 Piece, 3 Ways Strategy

April 19, 2024 · In: "How To" Style Guide, Capsule Wardrobes, Color Palettes, My Outfits, Petite Style, Tutorials

If you’re a petite in midlife and you’re trying elevate your style to polished and modern and feel excited about your wardrobe instead of overwhelmed and bored, this post is for you! When you wake up in the morning are…

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Hot & New Spring/Summer Trends: How I Updated My Closet

April 5, 2024 · In: "How To" Style Guide, Capsule Wardrobes, My Outfits, Petite Style, Spring, Summer, Trends

We’re wrapping up our spring/summer trend series, and today I want to show you how I’ve incorporated some of the new spring/summer trends into my closet as a midlife woman.  First, let me share one major mistake my petite women…

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Hot & New Spring/Summer Trends 2024: Accessories

March 29, 2024 · In: Bags, Jewelry, My Outfits, Petite Style, Shoes, Spring, Summer, Trends

Pop Quiz! What is an often overlooked fashion item that can complete your outfit to perfection or change them up in an instant? If you answered “accessories,” you get an A+!  In this style training, I’m going to show you…

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Hot & New Trends for Spring/Summer 2024: Colors

March 20, 2024 · In: Color Palettes, My Outfits, Petite Style, Spring, Summer, Trends

Last week, we had a great chat about 2024 spring/summer trends. Quiet lux, corporate corp, utility, and more! If you missed it, check out my post here. Today, let’s talk about trending colors for the season. So . . .why…

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Hot & New Trends for Spring/Summer 2024: Part 1

March 15, 2024 · In: My Outfits, Petite Style, Spring, Summer

Hey Petite! Are you feeling bored and uninspired when you open your closet because the pieces in there are outdated, don’t fit your post menopausal body, or no longer work for your relaxed lifestyle? Have you tried shopping but when…

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What To Purge From Your Closet

February 23, 2024 · In: "How To" Style Guide, Closet Clean Out

Want to be able to open the closet, grab what you want and feel great walking out the door . . . BUT your closet is overstuffed and you’re having trouble because you just don’t know what to wear? Have GREAT…

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How To Create A Fabulous Outfit – Outfit Styling Tips

February 19, 2024 · In: "How To" Style Guide, My Outfits, Spring

This week I had a blast at my first Sip and Shop Loft Event teaching my fail proof method for putting together a complete look – one of the biggest struggles I help my women overcome. Everyone was amazed at…

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Valentine’s Day Outfit Ideas To Look Polished and Put Together

February 9, 2024 · In: My Outfits

Valentine’s Day outfit ideas are hear to spice up the dead of winter! What better way to jazz things up than by having fun with our Valentine’s Day outfits? We couldn’t resist the opportunity to bring you some inspired outfits…

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Inside My Closet

February 2, 2024 · In: My Outfits

This week, I saw an interview of a super stylish and polished woman in her 70s in Beverly Hills. She said some of her favorite pieces were 10+ years old! The key, she said, was to buy the things you…

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shannonaprilstylist

Iconic, authority-aligned style for visionary women stepping into their next level.
Petite Specialist | SF Bay Area
Booking for August↓

The right outfit changes how you walk into a room. The right outfit changes how you walk into a room.You are ambitious.You are also visionary, creative, resilient, and deeply motivated by the work you are here to do.You are the founder, the leader, the decision-maker, the one people look to for direction.You care deeply about your clients, your team, your mission, and the future you are building.You are powerful, generous, informed, dynamic, and successful.However, there are moments when your wardrobe doesn’t reflect the woman you have become.You walk into the room with the experience, the ideas, the authority, and the vision — but your outfit doesn’t quite carry the same energy.
It doesn’t make you feel as powerful as you are.It doesn’t make you feel as visible, attractive, energized, or fully expressed as you want to feel.Here is what I want you to know:
You don’t need to become someone else.You need a wardrobe that finally tells the truth about who you already are.The right outfit doesn’t just make you look polished.It helps you feel grounded, confident, magnetic, and fully present in the room you’ve already earned your place in.That is the work of personal style.That is the work of The Iconic Method.If your wardrobe no longer reflects the woman you’ve become, DM me “ICONIC” and let’s begin.#TheIconicMethod
#WardrobeStrategy
#StyleForWomenWhoLead
My business is built on trust, intentionality, and My business is built on trust, intentionality, and helping women feel accurately represented by their wardrobe.Women don’t come to me for help getting dressed.They come to me because somewhere along the way, they stopped recognizing themselves in the mirror.They get dressed, but they don’t feel like themselves anymore.And the power we get from clothing is never really about the clothes alone. It’s about how the clothes make us feel.Beautiful. Powerful. Capable. Attractive. Energized. At ease in our own skin.My role as a stylist is to get crystal clear on how my client wants to feel in any given moment, and then help her build a wardrobe that embodies the next level version of themselves.I don’t rush straight to shopping.I look at the whole picture: her lifestyle, body shape, coloring, goals, daily responsibilities, and the rooms she needs to show up in.We dig deep into who she is, what makes her unique, and the story she wants her clothing to tell before she even says a word.Because personal style isn’t just about putting outfits together.It’s about helping a woman feel at home in her own skin and activating her next level through style.This isn’t just a job for me.It’s my sacred calling.If your wardrobe no longer feels like the woman you are becoming, it may be time to create your Iconic Style Blueprint.
DM me “ICONIC” to begin.#TheIconicMethod #WardrobeStrategy #PersonalStyleConsultant
I am going to let you in on a little secret that s I am going to let you in on a little secret that smart, successful women understand:Your image is communicating before you ever say a word.As a personal stylist for high-performing women, I see this happening all the time with clients at this level.She has built the business.She has earned the respect.She is visionary, capable, informed, generous, and deeply respected in the rooms she walks into.But her wardrobe hasn’t fully caught up to the woman she has become.Let me explain why this matters.When your clothes don’t reflect your level of success, you can feel slightly off before you ever leave the house.You may look “fine,” but you don’t feel powerful.You may look polished, but you don’t feel memorable.You may be the most qualified woman in the room, but your outfit isn’t carrying the same authority, creativity, or presence that you do.And for a woman who leads, builds, influences, and makes bold decisions, that disconnect matters.Because style is not just about getting dressed.It is about alignment.It is about walking into the room already feeling like the woman you have worked so hard to become.The solution is not more random shopping.The solution is a wardrobe strategy.One built around your lifestyle, your body, your coloring, your leadership, your visibility, and the story you want your presence to tell.If your wardrobe no longer reflects the level you are operating at, it may be time to create your Iconic Style Blueprint.DM me “ICONIC” and let’s begin.#TheIconicMethod #WardrobeStrategy #ExecutiveStyle
One of the biggest mistakes I see women make is bu One of the biggest mistakes I see women make is buying trends simply because they’re trending.The truth is, not every trend is meant for you.The women who always look effortlessly stylish aren’t buying everything that’s “in.” They’re choosing the trends that align with their style personality.That’s why some women look incredible in matching sets, while others come alive in sculptural silhouettes, breezy linen, or playful prints.When you know your style personality, shopping becomes so much easier.You stop wasting money on pieces that looked amazing on someone else but never quite felt like you.Instead, you build a wardrobe that’s cohesive, intentional, and unmistakably yours.This summer, don’t ask, “What’s trending?”Ask, “Does this feel like me?”That’s the difference between following fashion and creating a signature style.Which style personality are you:
Classic
Elegant
Dramatic
Natural
Creative
RomanticWatch this video to discover which summer trend best suits your style personality.Was this helpful? Share it with the friend who’s always asking, “Should I buy this?”#PersonalStylist
#SignatureStyle
#TheIconicMethod
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