• HOME
  • About
  • Color Analysis
  • Personal Styling
  • Blogs
  • Contact
  • Search

Shannon April

Bay Area Personal Stylist

  • HOME
  • About
  • Color Analysis
  • Personal Styling
  • Blogs
  • Contact
You are here: Home / Blogs – Let’s Chat Style

What To Wear After 40, 50, 60

October 7, 2022 · In: "How To" Style Guide

WHAT TO WEAR AFTER 40, 50, 60 What to wear after 40 becomes a huge question around 45. Some of my petites start asking that around 39. A sign it’s a time to start re-evaluating your closet is when you…

Read More

Fashion Style Types: Where to Stop Petite Styles

September 30, 2022 · In: "How To" Style Guide

One of the biggest questions I get asked as a stylist is “Where should I shop?” For petites in particular, shopping is a huge challenge because most stores have cut back on their petite inventory. Read this blog post to…

Read More

Vertical Proportions

September 16, 2022 · In: My Outfits

Ever wonder why an outfit may be a little off or something doesn’t look right in the mirror Here is a quick tip that will be a game changer for you. It only takes five minutes to do but it…

Read More

How To Do Closet Clean Out The Proper Way

July 27, 2022 · In: Tutorials

What is the proper way to clean out a closet? Go through each item in your closet and try each piece on. (Minus the styles you hate and never wear –those get immediately tossed into a donate or recycle pile)….

Read More

Summer Capsule Refresh

June 3, 2022 · In: My Outfits

SHOP THESE SUMMER LOOKS Looks currently on sale at LOFT starting at 30% off full priced items. Last week I hit the LOFT and Nordstrom with a for a summer wardrobe overhaul. In 4 hours we were able to fill…

Read More

How To Do Dopamine Dressing Without Feeling Ridiculous

May 13, 2022 · In: My Outfits

Dopamine is the dubbed the happy hormone it can lift your mood, spirits and help put a pep in your step! The easiest way to get started is to try picking out your favorite color, then try combining it with…

Read More

3 Easy Steps To A Petite Style Transformation Live Video

March 11, 2022 · In: Petite Style

Who loves watching a transformation? I do! Here is a behind the scenes inside my Premium Petite Style Program. Watch step by step as I take my client, Fotini, through the comprehensive petite style process and see the transformation unfold….

Read More

Walmart and Target Style

How to Style Walmart + Target Pieces

August 13, 2021 · In: My Outfits

Walmart + Target Staples Summer is wrapping up over here. Don’t know about you, but I haven’t done much shopping lately. Time to get creative in the closet. When I get dressed, I first assess my mood and then how…

Read More

Petite Boho Styles At Anthropologie

May 11, 2021 · In: Spring

I’m excited to share petite boho styles currently available at my local Anthropolgie with in-house stylist, Luciana. Watch the 5-minute video of us styling pieces together. In the video, I’m wearing 5 different outfits and sharing about the Anthro’s petite…

Read More

Personal Color Palette Winter

3 Simple Ways To Refresh Your Closet With a Personal Color Palette

March 25, 2021 · In: Capsule Wardrobes, Color Palettes

Today, I’m sharing how I used a personal color palette in my styling process to help Genevieve refresh her closet for spring. She booked a Save Bundle = Express Closet Discovery Session + a Wardrobe Capsule creation earlier this March. Read to…

Read More

  • ← Previous
  • 1
  • …
  • 4
  • 5
  • 6
  • 7
  • 8
  • …
  • 22
  • Next →

shannonaprilstylist

Iconic, authority-aligned style for visionary women stepping into their next level.
Petite Specialist | SF Bay Area
1 July Spot Left ↓

If any of these are true, your wardrobe is limitin If any of these are true, your wardrobe is limiting your visibility. The biggest cost of an outdated wardrobe isn’t what you wear.It’s the opportunities you hesitate to pursue because you don’t fully trust your presence.If you’re operating at a higher level than your style reflects, it may be time to close the gap.Which sign hit closest to home?#TheIconicMethod #WomenWhoLead #ImageStrategy
You don’t wear the same thing because you lack clo You don’t wear the same thing because you lack clothes.You wear the same thing because you only trust 20 percent of your closet.The rest?Impulse buys.
An older version of you.
Pieces that fight your proportions.
Outfits that almost work but never fully land.So you default to the “safe uniform.”
The reliable blazer.
The same black pants.
The outfit that won’t embarrass you, but doesn’t elevate you either.It’s not about quantity.
It’s about clarity.Inside The Iconic Edit, we refine:• What actually works on your body now
• What aligns with your authority level
• What no longer represents who you’re becoming
• What deserves to stay
• What needs to goYou don’t need more clothes.
You need alignment.Comment “ICONIC” if this hit.#LeadershipPresence #NextLevelStyle #TheIconicMethod
The best jeans aren’t about trends. They’re about The best jeans aren’t about trends.
They’re about line.In the reel I used barrel jeans as an example, but this applies to every silhouette.If you have curvier hips, like hourglass, figure 8, or triangle shapes, look for jeans that mimic that curve. A shape that comes in at the waist and moves with your hips.If you’re more straight through the hips, like rectangles, inverted triangles, or ovals, look for cuts that are straighter through the hip.When we mirror the natural line of our silhouette, the garment works with us instead of against us.It flatters.
It feels comfortable.
It feels like you.My clients who transform the fastest are the ones who are ready to dress the body they have now, not the one they’re waiting for.Every woman can look magnetic.It’s not about changing your body.
It’s about being intentional with the lines you wear.Only allow yourself to wear the next-level version of you. No exceptions.#theiconicmethod #personalstylist #styleconfidence
Two completely different transformations. Zero new Two completely different transformations.
Zero new purchases.Look one: We corrected proportion.
Look two: We mixed texture.That’s the difference between dressed and styled.As a personal stylist, my job isn’t to fill closets.
It’s to engineer outfits that feel modern, balanced, and intentional.Sometimes the shift is as simple as:
Tuck it.
Layer it.
Elevate it.Want your closet to feel current again?Comment “Edit” if you’re ready to see your closet differently.#theiconicmethod #personalstylist #closetedit
Follow on Instagram

What Our Clients Are Saying:

Shannon April Personal Stylist

Bay Area Image Consulting, Personal Styling,

Personal Shopper, Online Personal Stylist, Wardrobe Consultant,

Wardrobe Make Over for Walnut Creek, Danville, San Ramon, San Jose & the greater San Francisco Bay Area

Copyright © 2026 Shannon April · Theme by 17th Avenue