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Shannon April

Bay Area Personal Stylist

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What To Wear After 40, 50, 60

October 7, 2022 · In: "How To" Style Guide

WHAT TO WEAR AFTER 40, 50, 60 What to wear after 40 becomes a huge question around 45. Some of my petites start asking that around 39. A sign it’s a time to start re-evaluating your closet is when you…

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Fashion Style Types: Where to Stop Petite Styles

September 30, 2022 · In: "How To" Style Guide

One of the biggest questions I get asked as a stylist is “Where should I shop?” For petites in particular, shopping is a huge challenge because most stores have cut back on their petite inventory. Read this blog post to…

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Vertical Proportions

September 16, 2022 · In: My Outfits

Ever wonder why an outfit may be a little off or something doesn’t look right in the mirror Here is a quick tip that will be a game changer for you. It only takes five minutes to do but it…

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How To Do Closet Clean Out The Proper Way

July 27, 2022 · In: Tutorials

What is the proper way to clean out a closet? Go through each item in your closet and try each piece on. (Minus the styles you hate and never wear –those get immediately tossed into a donate or recycle pile)….

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Summer Capsule Refresh

June 3, 2022 · In: My Outfits

SHOP THESE SUMMER LOOKS Looks currently on sale at LOFT starting at 30% off full priced items. Last week I hit the LOFT and Nordstrom with a for a summer wardrobe overhaul. In 4 hours we were able to fill…

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How To Do Dopamine Dressing Without Feeling Ridiculous

May 13, 2022 · In: My Outfits

Dopamine is the dubbed the happy hormone it can lift your mood, spirits and help put a pep in your step! The easiest way to get started is to try picking out your favorite color, then try combining it with…

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3 Easy Steps To A Petite Style Transformation Live Video

March 11, 2022 · In: Petite Style

Who loves watching a transformation? I do! Here is a behind the scenes inside my Premium Petite Style Program. Watch step by step as I take my client, Fotini, through the comprehensive petite style process and see the transformation unfold….

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Walmart and Target Style

How to Style Walmart + Target Pieces

August 13, 2021 · In: My Outfits

Walmart + Target Staples Summer is wrapping up over here. Don’t know about you, but I haven’t done much shopping lately. Time to get creative in the closet. When I get dressed, I first assess my mood and then how…

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Petite Boho Styles At Anthropologie

May 11, 2021 · In: Spring

I’m excited to share petite boho styles currently available at my local Anthropolgie with in-house stylist, Luciana. Watch the 5-minute video of us styling pieces together. In the video, I’m wearing 5 different outfits and sharing about the Anthro’s petite…

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Personal Color Palette Winter

3 Simple Ways To Refresh Your Closet With a Personal Color Palette

March 25, 2021 · In: Capsule Wardrobes, Color Palettes

Today, I’m sharing how I used a personal color palette in my styling process to help Genevieve refresh her closet for spring. She booked a Save Bundle = Express Closet Discovery Session + a Wardrobe Capsule creation earlier this March. Read to…

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shannonaprilstylist

Iconic, authority-aligned style for visionary women stepping into their next level.
Petite Specialist | SF Bay Area
Booking for August↓

Which piece in your closet makes you feel most lik Which piece in your closet makes you feel most like yourself?Not necessarily the most expensive piece.Not the piece that receives the most compliments.The one that feels right on your body and makes you recognize yourself when you look in the mirror.Mine is a yellow A.L.C. silk tank because it is light as a feather and the bright color injects a shot of optimism, joy and energy that reminds me:I have everything I need to accomplish the mission I’m called to in this life.Tell me about your piece. I want to know why it feels like you.#TheIconicMethod #StylePsychology #AuthenticStyle
Why you’re still second-guessing what to wear—even Why you’re still second-guessing what to wear—even though your closet is full.It isn’t because you need more options.It’s because every piece was purchased without a clear understanding of what truly works for you and represents you.Without that foundation, getting dressed becomes a daily negotiation:Is this polished enough?
Does this feel like me?
Am I trying too hard?
Do I look credible?
Do I belong in this room?For a founder, that second-guessing doesn’t stay in the closet. It follows you onto camera, into meetings and into the rooms where you need to speak, lead and allow yourself to be seen.Your wardrobe doesn’t create your confidence—but it can reinforce your self-belief or quietly chip away at it.You don’t need clothes that turn you into someone else. You need a clear strategy for choosing clothes that accurately represent who you already are and the next-level version of yourself you are stepping into.That’s the work we do in the Iconic Blueprint.During this personalized experience, we identify:• The silhouettes that support your proportions
• The colors that bring you to life
• The style direction that feels authentic and recognizable
• The foundation you need to make more intentional wardrobe decisionsThis isn’t personal shopping or outfit creation. It’s the strategy that comes first.The Iconic Blueprint is $797 and available through the link in my bio.If you’re ready to stop second-guessing your wardrobe and start showing up with greater confidence and clarity, begin with the Iconic Blueprint.#TheIconicMethod #WomenWhoLead #FemaleFounders #PersonalBrandStyle #BayAreaPersonalStylist
What is one word you want your clothes to help you What is one word you want your clothes to help you embody?Not what you want your outfit to look like.What do you want it to help you embody?Serene?
Powerful?
Approachable?
Energized?
Bold?Your answer can tell you more about what is missing from your wardrobe than another list of seasonal trends.Leave your word below. I may respond with one clothing quality that can help you begin creating that vibe.Comment your ONE word
#womeninbusiness #stylepsychology TheIconicMethod
Your clothes can give you energy—or drain it. Whe Your clothes can give you energy—or drain it.When I’m already tired and working through brain fog, the last thing I need is an outfit that requires more effort from me.I want soft fabrics, easy movement and nothing fighting my body. Comfortable, easy clothes give me more energy and help me move forward with my day.But when I need to make decisions, lead or do something that feels slightly intimidating, I often want structure.High-rise denim, a defined waist or a strong shoulder  help me feel held together and ready.Neither type of support is better.The real skill is recognizing which one you need before you get dressed.What do you need from your clothes today:
FREEDOM
or
STRUCTURE?Tell me below.#TheIconicMethod #PersonalStylist #ExecutiveStyle #WomenWhoLead #SanFranciscoBayArea
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