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Shannon April

Bay Area Personal Stylist

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What To Wear After 40, 50, 60

October 7, 2022 · In: "How To" Style Guide

WHAT TO WEAR AFTER 40, 50, 60 What to wear after 40 becomes a huge question around 45. Some of my petites start asking that around 39. A sign it’s a time to start re-evaluating your closet is when you…

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Fashion Style Types: Where to Stop Petite Styles

September 30, 2022 · In: "How To" Style Guide

One of the biggest questions I get asked as a stylist is “Where should I shop?” For petites in particular, shopping is a huge challenge because most stores have cut back on their petite inventory. Read this blog post to…

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Vertical Proportions

September 16, 2022 · In: My Outfits

Ever wonder why an outfit may be a little off or something doesn’t look right in the mirror Here is a quick tip that will be a game changer for you. It only takes five minutes to do but it…

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How To Do Closet Clean Out The Proper Way

July 27, 2022 · In: Tutorials

What is the proper way to clean out a closet? Go through each item in your closet and try each piece on. (Minus the styles you hate and never wear –those get immediately tossed into a donate or recycle pile)….

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Summer Capsule Refresh

June 3, 2022 · In: My Outfits

SHOP THESE SUMMER LOOKS Looks currently on sale at LOFT starting at 30% off full priced items. Last week I hit the LOFT and Nordstrom with a for a summer wardrobe overhaul. In 4 hours we were able to fill…

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How To Do Dopamine Dressing Without Feeling Ridiculous

May 13, 2022 · In: My Outfits

Dopamine is the dubbed the happy hormone it can lift your mood, spirits and help put a pep in your step! The easiest way to get started is to try picking out your favorite color, then try combining it with…

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3 Easy Steps To A Petite Style Transformation Live Video

March 11, 2022 · In: Petite Style

Who loves watching a transformation? I do! Here is a behind the scenes inside my Premium Petite Style Program. Watch step by step as I take my client, Fotini, through the comprehensive petite style process and see the transformation unfold….

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Walmart and Target Style

How to Style Walmart + Target Pieces

August 13, 2021 · In: My Outfits

Walmart + Target Staples Summer is wrapping up over here. Don’t know about you, but I haven’t done much shopping lately. Time to get creative in the closet. When I get dressed, I first assess my mood and then how…

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Petite Boho Styles At Anthropologie

May 11, 2021 · In: Spring

I’m excited to share petite boho styles currently available at my local Anthropolgie with in-house stylist, Luciana. Watch the 5-minute video of us styling pieces together. In the video, I’m wearing 5 different outfits and sharing about the Anthro’s petite…

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Personal Color Palette Winter

3 Simple Ways To Refresh Your Closet With a Personal Color Palette

March 25, 2021 · In: Capsule Wardrobes, Color Palettes

Today, I’m sharing how I used a personal color palette in my styling process to help Genevieve refresh her closet for spring. She booked a Save Bundle = Express Closet Discovery Session + a Wardrobe Capsule creation earlier this March. Read to…

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shannonaprilstylist

Iconic, authority-aligned style for visionary women stepping into their next level.
Petite Specialist | SF Bay Area
Booking for August↓

The right outfit changes how you walk into a room. The right outfit changes how you walk into a room.You are ambitious.You are also visionary, creative, resilient, and deeply motivated by the work you are here to do.You are the founder, the leader, the decision-maker, the one people look to for direction.You care deeply about your clients, your team, your mission, and the future you are building.You are powerful, generous, informed, dynamic, and successful.However, there are moments when your wardrobe doesn’t reflect the woman you have become.You walk into the room with the experience, the ideas, the authority, and the vision — but your outfit doesn’t quite carry the same energy.
It doesn’t make you feel as powerful as you are.It doesn’t make you feel as visible, attractive, energized, or fully expressed as you want to feel.Here is what I want you to know:
You don’t need to become someone else.You need a wardrobe that finally tells the truth about who you already are.The right outfit doesn’t just make you look polished.It helps you feel grounded, confident, magnetic, and fully present in the room you’ve already earned your place in.That is the work of personal style.That is the work of The Iconic Method.If your wardrobe no longer reflects the woman you’ve become, DM me “ICONIC” and let’s begin.#TheIconicMethod
#WardrobeStrategy
#StyleForWomenWhoLead
My business is built on trust, intentionality, and My business is built on trust, intentionality, and helping women feel accurately represented by their wardrobe.Women don’t come to me for help getting dressed.They come to me because somewhere along the way, they stopped recognizing themselves in the mirror.They get dressed, but they don’t feel like themselves anymore.And the power we get from clothing is never really about the clothes alone. It’s about how the clothes make us feel.Beautiful. Powerful. Capable. Attractive. Energized. At ease in our own skin.My role as a stylist is to get crystal clear on how my client wants to feel in any given moment, and then help her build a wardrobe that embodies the next level version of themselves.I don’t rush straight to shopping.I look at the whole picture: her lifestyle, body shape, coloring, goals, daily responsibilities, and the rooms she needs to show up in.We dig deep into who she is, what makes her unique, and the story she wants her clothing to tell before she even says a word.Because personal style isn’t just about putting outfits together.It’s about helping a woman feel at home in her own skin and activating her next level through style.This isn’t just a job for me.It’s my sacred calling.If your wardrobe no longer feels like the woman you are becoming, it may be time to create your Iconic Style Blueprint.
DM me “ICONIC” to begin.#TheIconicMethod #WardrobeStrategy #PersonalStyleConsultant
I am going to let you in on a little secret that s I am going to let you in on a little secret that smart, successful women understand:Your image is communicating before you ever say a word.As a personal stylist for high-performing women, I see this happening all the time with clients at this level.She has built the business.She has earned the respect.She is visionary, capable, informed, generous, and deeply respected in the rooms she walks into.But her wardrobe hasn’t fully caught up to the woman she has become.Let me explain why this matters.When your clothes don’t reflect your level of success, you can feel slightly off before you ever leave the house.You may look “fine,” but you don’t feel powerful.You may look polished, but you don’t feel memorable.You may be the most qualified woman in the room, but your outfit isn’t carrying the same authority, creativity, or presence that you do.And for a woman who leads, builds, influences, and makes bold decisions, that disconnect matters.Because style is not just about getting dressed.It is about alignment.It is about walking into the room already feeling like the woman you have worked so hard to become.The solution is not more random shopping.The solution is a wardrobe strategy.One built around your lifestyle, your body, your coloring, your leadership, your visibility, and the story you want your presence to tell.If your wardrobe no longer reflects the level you are operating at, it may be time to create your Iconic Style Blueprint.DM me “ICONIC” and let’s begin.#TheIconicMethod #WardrobeStrategy #ExecutiveStyle
One of the biggest mistakes I see women make is bu One of the biggest mistakes I see women make is buying trends simply because they’re trending.The truth is, not every trend is meant for you.The women who always look effortlessly stylish aren’t buying everything that’s “in.” They’re choosing the trends that align with their style personality.That’s why some women look incredible in matching sets, while others come alive in sculptural silhouettes, breezy linen, or playful prints.When you know your style personality, shopping becomes so much easier.You stop wasting money on pieces that looked amazing on someone else but never quite felt like you.Instead, you build a wardrobe that’s cohesive, intentional, and unmistakably yours.This summer, don’t ask, “What’s trending?”Ask, “Does this feel like me?”That’s the difference between following fashion and creating a signature style.Which style personality are you:
Classic
Elegant
Dramatic
Natural
Creative
RomanticWatch this video to discover which summer trend best suits your style personality.Was this helpful? Share it with the friend who’s always asking, “Should I buy this?”#PersonalStylist
#SignatureStyle
#TheIconicMethod
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