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Shannon April

Bay Area Personal Stylist

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What To Wear After 40, 50, 60

October 7, 2022 · In: "How To" Style Guide

WHAT TO WEAR AFTER 40, 50, 60 What to wear after 40 becomes a huge question around 45. Some of my petites start asking that around 39. A sign it’s a time to start re-evaluating your closet is when you…

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Fashion Style Types: Where to Stop Petite Styles

September 30, 2022 · In: "How To" Style Guide

One of the biggest questions I get asked as a stylist is “Where should I shop?” For petites in particular, shopping is a huge challenge because most stores have cut back on their petite inventory. Read this blog post to…

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Vertical Proportions

September 16, 2022 · In: My Outfits

Ever wonder why an outfit may be a little off or something doesn’t look right in the mirror Here is a quick tip that will be a game changer for you. It only takes five minutes to do but it…

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How To Do Closet Clean Out The Proper Way

July 27, 2022 · In: Tutorials

What is the proper way to clean out a closet? Go through each item in your closet and try each piece on. (Minus the styles you hate and never wear –those get immediately tossed into a donate or recycle pile)….

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Summer Capsule Refresh

June 3, 2022 · In: My Outfits

SHOP THESE SUMMER LOOKS Looks currently on sale at LOFT starting at 30% off full priced items. Last week I hit the LOFT and Nordstrom with a for a summer wardrobe overhaul. In 4 hours we were able to fill…

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How To Do Dopamine Dressing Without Feeling Ridiculous

May 13, 2022 · In: My Outfits

Dopamine is the dubbed the happy hormone it can lift your mood, spirits and help put a pep in your step! The easiest way to get started is to try picking out your favorite color, then try combining it with…

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3 Easy Steps To A Petite Style Transformation Live Video

March 11, 2022 · In: Petite Style

Who loves watching a transformation? I do! Here is a behind the scenes inside my Premium Petite Style Program. Watch step by step as I take my client, Fotini, through the comprehensive petite style process and see the transformation unfold….

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Walmart and Target Style

How to Style Walmart + Target Pieces

August 13, 2021 · In: My Outfits

Walmart + Target Staples Summer is wrapping up over here. Don’t know about you, but I haven’t done much shopping lately. Time to get creative in the closet. When I get dressed, I first assess my mood and then how…

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Petite Boho Styles At Anthropologie

May 11, 2021 · In: Spring

I’m excited to share petite boho styles currently available at my local Anthropolgie with in-house stylist, Luciana. Watch the 5-minute video of us styling pieces together. In the video, I’m wearing 5 different outfits and sharing about the Anthro’s petite…

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Personal Color Palette Winter

3 Simple Ways To Refresh Your Closet With a Personal Color Palette

March 25, 2021 · In: Capsule Wardrobes, Color Palettes

Today, I’m sharing how I used a personal color palette in my styling process to help Genevieve refresh her closet for spring. She booked a Save Bundle = Express Closet Discovery Session + a Wardrobe Capsule creation earlier this March. Read to…

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shannonaprilstylist

Color Analysis for Women & Teams ✨
Private Color Parties + Corporate Events
Petite Style Specialist | SF Bay Area

Being petite shouldn’t mean having to dress louder Being petite shouldn’t mean having to dress louder, wear higher heels, or work harder just to be perceived as the woman in charge.But for many accomplished petite women, that’s exactly what happens.You’ve built the career.
You’ve earned the title.
You’re leading the meetings, making the decisions, traveling, speaking, building, advising.Your wardrobe should reflect that without requiring a closet full of clothes or making you feel like you’re playing a part.The answer isn’t to compensate for being petite.
It’s to calibrate.The right proportions.
The right amount of structure.
The right styles for your frame.
The right colors for you — not just defaulting to black or “power suits.”And pieces that don’t simply fit, but make you feel “on”, confident, completely yourself, and ready to be seen.Because a great petite wardrobe isn’t just about making clothes fit your body.It’s about creating a wardrobe that gives you presence without asking you to give up the colors, shapes, personality, and style that make you feel most like you.Because the goal isn’t to look taller.It’s to make sure the way you’re seen matches the woman you already are:Capable. Established. Intentional. Powerful.And this fall, your wardrobe should be working just as hard as you are.If yours isn’t, reply FALL and I’ll show you where to start.#TheIconicMethod #PetiteStyle #ExecutivePresence
You probably don’t need a whole new fall wardrobe. You probably don’t need a whole new fall wardrobe.But when you’re busy, it just feels easier to  order the fashion box, book the Nordstrom stylist, or start buying the “new” pieces everyone says you need.The problem? You end up with more clothes… and still feel like you have nothing to wear.Before you buy for fall, you need to know:1. What you already own that still works
2. What’s starting to make your wardrobe feel dated
3. What’s genuinely missing — and which trends are actually worth your moneyBecause the goal isn’t more clothes.It’s a wardrobe that makes getting dressed for your actual life easier.Comment FALL if you want me to keep you posted on something I’m creating.  #theiconicmethod #petitefashion #womenwholead
Fall looks are just starting to trickle into store Fall looks are just starting to trickle into stores…but the Bay Area weather is still so warm!I’m keeping fabrics light and breathable, then shifting the color, shoes, and accessories to make it feel more fall.Watch the video for a few easy swaps that’ll keep you cool but give you fall vibes.What’s harder for you right now — dressing for fall in the heat, or knowing what’s actually worth buying?Comment FALL and tell me.#TheIconicMethod #FallStyle BayAreaStye
There’s something a little uncomfortable about say There’s something a little uncomfortable about saying out loud what you’re proud of.As women, we’re so quick to minimize what we’ve accomplished and move on to the next thing without pausing to recognize what’s already been built.But this trend made me pause.I’ve spent my career helping women feel seen and confident.I turned my own petite struggles into expertise that now helps other petite women.I’ve built a business that allows me to do work I genuinely love, earn well, and be fully present for my kids.None of it happened overnight.It was built one woman, one wardrobe, one conversation, and one brave next step at a time.And through it all, I see God’s faithfulness.
So yes—kinda chic. And deeply grateful. ✨What have you done, built, or chosen that feels “kinda chic” to you? I want to celebrate it with you.📷@bradythomasphotography#TheIconicMethod #WomenWhoLead #PersonalStyle
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