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Shannon April

Bay Area Personal Stylist

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Boyfriend Jeans, Utility Vest, White Jeans

Spring Capsule Preview

March 12, 2016 · In: Capsule Wardrobes, My Outfits

Here is a sneak preview of my spring capsule.  Above are outfits from this week. Before the rain, we had a warm spell, so I swapped flannel shirts and dark jeans for lighter colors.

My Latest Bootie Mistake

March 9, 2016 · In: "How To" Style Guide, My Outfits

I was so inspired by one of my blogging role models, Jo-Lynne. This week she posted what she DIDN’T like about her LBD. Even though we all thought she looked great, she detailed what she didn’t like about the dress…

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Winter ReCap

March 7, 2016 · In: Capsule Wardrobes, My Outfits

CLOSET REWIND In January I did a fun “live” travel capsule series by posting my real outfits for 5 days in a row. My husband and I were in Yosemite for a long weekend sans kids, so it was the…

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black lace up flats

Black Lace Up Flats

March 4, 2016 · In: "How To" Style Guide

I LOVE LOVE LOVE the lace up shoe trend that’s hitting the stores.  These are my new favs I found at DSW. They were a $10 steal (with my $10 coupon).  I haven’t worn black flats for almost 5 years…

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white jeans

Transition to Spring With White Jeans

February 29, 2016 · In: My Outfits

My biggest mistake last year was not having any, nada, none-pants in my spring/summer capsule wardrobe. I had to keep digging back into storage for jeans on those *surprise* cold days, so this year, I am the wiser for it….

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how to make your stomach look smaller

Stylish Mummy Tummy Hiders

February 24, 2016 · In: "How To" Style Guide

Several weeks ago we had a heart to heart/pep talk/pact not to beat ourselves up over the mummy tummy. Once I embraced the NEW ME, the one with the extra inches around the middle and ample padding in the back, it was…

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classic spring trench 2016

Classic Trench Coat

February 22, 2016 · In: "How To" Style Guide

I love my classic trench!!! It was one of the best investments I made last year-or for my closet. Period. It’s SO SO SO versatile. You can dress it up for a shower, party, wedding, date, etc. Or dress it down with…

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#gaminestyle #gaminestyleclothing

Gamine Capsule Wardrobe

February 17, 2016 · In: "How To" Style Guide, Capsule Wardrobes

My 60 Second Hair Style

February 13, 2016 · In: "How To" Style Guide

A winning combination for when I’m in pinch for time is the dry shampoo + hat = VA VA Voom in seconds. Whoever invented dry shampoo should be awarded a Nobel Peace Prize. Not only does it give you a…

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ponte pants sweater mom capsule outfit

The Mummy Tummy, Merlot Pants & Sweater

February 8, 2016 · In: My Outfits

Let’s have a heart to heart about the mummy tummy. I know most of us beat ourselves up over the mummy tummy-at least once or twice, maybe every day.  But let’s step back from the mirror a second, and lift your…

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shannonaprilstylist

Iconic, authority-aligned style for visionary women stepping into their next level.
Petite Specialist | SF Bay Area
Booking for August↓

Which piece in your closet makes you feel most lik Which piece in your closet makes you feel most like yourself?Not necessarily the most expensive piece.Not the piece that receives the most compliments.The one that feels right on your body and makes you recognize yourself when you look in the mirror.Mine is a yellow A.L.C. silk tank because it is light as a feather and the bright color injects a shot of optimism, joy and energy that reminds me:I have everything I need to accomplish the mission I’m called to in this life.Tell me about your piece. I want to know why it feels like you.#TheIconicMethod #StylePsychology #AuthenticStyle
Why you’re still second-guessing what to wear—even Why you’re still second-guessing what to wear—even though your closet is full.It isn’t because you need more options.It’s because every piece was purchased without a clear understanding of what truly works for you and represents you.Without that foundation, getting dressed becomes a daily negotiation:Is this polished enough?
Does this feel like me?
Am I trying too hard?
Do I look credible?
Do I belong in this room?For a founder, that second-guessing doesn’t stay in the closet. It follows you onto camera, into meetings and into the rooms where you need to speak, lead and allow yourself to be seen.Your wardrobe doesn’t create your confidence—but it can reinforce your self-belief or quietly chip away at it.You don’t need clothes that turn you into someone else. You need a clear strategy for choosing clothes that accurately represent who you already are and the next-level version of yourself you are stepping into.That’s the work we do in the Iconic Blueprint.During this personalized experience, we identify:• The silhouettes that support your proportions
• The colors that bring you to life
• The style direction that feels authentic and recognizable
• The foundation you need to make more intentional wardrobe decisionsThis isn’t personal shopping or outfit creation. It’s the strategy that comes first.The Iconic Blueprint is $797 and available through the link in my bio.If you’re ready to stop second-guessing your wardrobe and start showing up with greater confidence and clarity, begin with the Iconic Blueprint.#TheIconicMethod #WomenWhoLead #FemaleFounders #PersonalBrandStyle #BayAreaPersonalStylist
What is one word you want your clothes to help you What is one word you want your clothes to help you embody?Not what you want your outfit to look like.What do you want it to help you embody?Serene?
Powerful?
Approachable?
Energized?
Bold?Your answer can tell you more about what is missing from your wardrobe than another list of seasonal trends.Leave your word below. I may respond with one clothing quality that can help you begin creating that vibe.Comment your ONE word
#womeninbusiness #stylepsychology TheIconicMethod
Your clothes can give you energy—or drain it. Whe Your clothes can give you energy—or drain it.When I’m already tired and working through brain fog, the last thing I need is an outfit that requires more effort from me.I want soft fabrics, easy movement and nothing fighting my body. Comfortable, easy clothes give me more energy and help me move forward with my day.But when I need to make decisions, lead or do something that feels slightly intimidating, I often want structure.High-rise denim, a defined waist or a strong shoulder  help me feel held together and ready.Neither type of support is better.The real skill is recognizing which one you need before you get dressed.What do you need from your clothes today:
FREEDOM
or
STRUCTURE?Tell me below.#TheIconicMethod #PersonalStylist #ExecutiveStyle #WomenWhoLead #SanFranciscoBayArea
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