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Shannon April

Bay Area Personal Stylist

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Boyfriend Jeans, Utility Vest, White Jeans

Spring Capsule Preview

March 12, 2016 · In: Capsule Wardrobes, My Outfits

Here is a sneak preview of my spring capsule.  Above are outfits from this week. Before the rain, we had a warm spell, so I swapped flannel shirts and dark jeans for lighter colors.

My Latest Bootie Mistake

March 9, 2016 · In: "How To" Style Guide, My Outfits

I was so inspired by one of my blogging role models, Jo-Lynne. This week she posted what she DIDN’T like about her LBD. Even though we all thought she looked great, she detailed what she didn’t like about the dress…

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Winter ReCap

March 7, 2016 · In: Capsule Wardrobes, My Outfits

CLOSET REWIND In January I did a fun “live” travel capsule series by posting my real outfits for 5 days in a row. My husband and I were in Yosemite for a long weekend sans kids, so it was the…

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black lace up flats

Black Lace Up Flats

March 4, 2016 · In: "How To" Style Guide

I LOVE LOVE LOVE the lace up shoe trend that’s hitting the stores.  These are my new favs I found at DSW. They were a $10 steal (with my $10 coupon).  I haven’t worn black flats for almost 5 years…

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white jeans

Transition to Spring With White Jeans

February 29, 2016 · In: My Outfits

My biggest mistake last year was not having any, nada, none-pants in my spring/summer capsule wardrobe. I had to keep digging back into storage for jeans on those *surprise* cold days, so this year, I am the wiser for it….

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how to make your stomach look smaller

Stylish Mummy Tummy Hiders

February 24, 2016 · In: "How To" Style Guide

Several weeks ago we had a heart to heart/pep talk/pact not to beat ourselves up over the mummy tummy. Once I embraced the NEW ME, the one with the extra inches around the middle and ample padding in the back, it was…

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classic spring trench 2016

Classic Trench Coat

February 22, 2016 · In: "How To" Style Guide

I love my classic trench!!! It was one of the best investments I made last year-or for my closet. Period. It’s SO SO SO versatile. You can dress it up for a shower, party, wedding, date, etc. Or dress it down with…

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#gaminestyle #gaminestyleclothing

Gamine Capsule Wardrobe

February 17, 2016 · In: "How To" Style Guide, Capsule Wardrobes

My 60 Second Hair Style

February 13, 2016 · In: "How To" Style Guide

A winning combination for when I’m in pinch for time is the dry shampoo + hat = VA VA Voom in seconds. Whoever invented dry shampoo should be awarded a Nobel Peace Prize. Not only does it give you a…

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ponte pants sweater mom capsule outfit

The Mummy Tummy, Merlot Pants & Sweater

February 8, 2016 · In: My Outfits

Let’s have a heart to heart about the mummy tummy. I know most of us beat ourselves up over the mummy tummy-at least once or twice, maybe every day.  But let’s step back from the mirror a second, and lift your…

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shannonaprilstylist

Iconic, authority-aligned style for visionary women stepping into their next level.
Petite Specialist | SF Bay Area
1 July Spot Left ↓

If any of these are true, your wardrobe is limitin If any of these are true, your wardrobe is limiting your visibility. The biggest cost of an outdated wardrobe isn’t what you wear.It’s the opportunities you hesitate to pursue because you don’t fully trust your presence.If you’re operating at a higher level than your style reflects, it may be time to close the gap.Which sign hit closest to home?#TheIconicMethod #WomenWhoLead #ImageStrategy
You don’t wear the same thing because you lack clo You don’t wear the same thing because you lack clothes.You wear the same thing because you only trust 20 percent of your closet.The rest?Impulse buys.
An older version of you.
Pieces that fight your proportions.
Outfits that almost work but never fully land.So you default to the “safe uniform.”
The reliable blazer.
The same black pants.
The outfit that won’t embarrass you, but doesn’t elevate you either.It’s not about quantity.
It’s about clarity.Inside The Iconic Edit, we refine:• What actually works on your body now
• What aligns with your authority level
• What no longer represents who you’re becoming
• What deserves to stay
• What needs to goYou don’t need more clothes.
You need alignment.Comment “ICONIC” if this hit.#LeadershipPresence #NextLevelStyle #TheIconicMethod
The best jeans aren’t about trends. They’re about The best jeans aren’t about trends.
They’re about line.In the reel I used barrel jeans as an example, but this applies to every silhouette.If you have curvier hips, like hourglass, figure 8, or triangle shapes, look for jeans that mimic that curve. A shape that comes in at the waist and moves with your hips.If you’re more straight through the hips, like rectangles, inverted triangles, or ovals, look for cuts that are straighter through the hip.When we mirror the natural line of our silhouette, the garment works with us instead of against us.It flatters.
It feels comfortable.
It feels like you.My clients who transform the fastest are the ones who are ready to dress the body they have now, not the one they’re waiting for.Every woman can look magnetic.It’s not about changing your body.
It’s about being intentional with the lines you wear.Only allow yourself to wear the next-level version of you. No exceptions.#theiconicmethod #personalstylist #styleconfidence
Two completely different transformations. Zero new Two completely different transformations.
Zero new purchases.Look one: We corrected proportion.
Look two: We mixed texture.That’s the difference between dressed and styled.As a personal stylist, my job isn’t to fill closets.
It’s to engineer outfits that feel modern, balanced, and intentional.Sometimes the shift is as simple as:
Tuck it.
Layer it.
Elevate it.Want your closet to feel current again?Comment “Edit” if you’re ready to see your closet differently.#theiconicmethod #personalstylist #closetedit
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