• HOME
  • About
  • Color Analysis
  • Personal Styling
  • Blogs
  • Contact
  • Search

Shannon April

Bay Area Personal Stylist

  • HOME
  • About
  • Color Analysis
  • Personal Styling
  • Blogs
  • Contact
You are here: Home / Blogs – Let’s Chat Style
Duct Tape and Denim

20% off Vintage Specialty Necklaces

April 11, 2016 · In: My Outfits

I’m so happy to be co-posting with Ann from Duct Tape and Denim today. She is doing a special post inspired by my spring capsule jackets series. She found all three in one day at the thrift shop!! Ann is super talented. Her…

Read More

trench coat

How to Find the Best Trench Coat

April 8, 2016 · In: "How To" Style Guide

Hourglass//Apple//Column//Inverted Triangle//Pear or Here This classic trench is one of my most used, year-round jackets. I purchased this petite, London Fog brand last year in February from Macy’s online at the end of the winter season. (They had a ton of options…

Read More

utility jacket

Find Your Best Utility Jacket

April 6, 2016 · In: "How To" Style Guide

I love capsule wardrobes because you get the most bang for your buck out of the least amount of clothes. You save money, time, and closet space when each item performs a number of duties. The right utility jacket is no exception….

Read More

navy blazer

3 Spring Jackets Every Stylish Woman Owns

April 1, 2016 · In: "How To" Style Guide

Essential Spring Jackets You really don’t need more than 2-3 jackets in your spring capsule. You should have one weather proof coat for wind, rain, or snow and one casual everyday jacket or a blazer for the office.  I work at…

Read More

The sleeveless trench is a great all season addition to your wardrobe.

Trend Alert: The Sleeveless Trench

March 30, 2016 · In: My Outfits

You might not have seen these sleeveless trenches yet because trends usually start in Europe and then work their way to our side of the world. The traditional trench coat is not always “en vogue”, but it has held its own over…

Read More

4 budget beauty products starting at $4

4 Fabulous Beauty Products Starting at $4.00

March 25, 2016 · In: "How To" Style Guide

When I first started blogging, my friend Katherine asked me to write about skin care. She asked what my routine was and what products I use. Until recently, I didn’t have much to say because I wasn’t taking care of my…

Read More

white jeans navy vneck

How to Re-Wear Your Classic Old Sweater

March 23, 2016 · In: My Outfits

Navy V-Neck Sweater plus White Jeans. My friend Rebecca recently asked me if I buy a whole new wardrobe each season or bring back items from last year. I bring it back baby!!  My seasonal capsule wardrobes have most of the major basics. I just update worn…

Read More

Breton Striped Tunic

Breton Striped Tunic Dress

March 21, 2016 · In: "How To" Style Guide

I’m thrilled to be co-posting with JoLynne Shane and Cyndi Spivey today. They are doing a fantastic series called “27 Days of Spring Fashion” so be sure to click over and give them some love. I don’t know about you,…

Read More

DYI Cropped Pants

DIY Cropped Pants

March 18, 2016 · In: "How To" Style Guide, My Outfits

I love it when all you have to do to be “on fleek” is grab an old pair of jeans and fabric scissors.  Cropped pants were trending among fashion folks during Spring Fashion Week 2016. (See link for pics. Pants shown…

Read More

Blush & Bashful

March 16, 2016 · In: "How To" Style Guide

“Momma, my colors are blush and bashful!” —Julia Roberts, Steel Magnolias Pink on pink. Yep -pastels are hot again for weddings. I chose pink for my bridesmaids’ dresses 8 years ago, and my mother did 40 years ago!  Pink cycles…

Read More

  • ← Previous
  • 1
  • …
  • 16
  • 17
  • 18
  • 19
  • 20
  • …
  • 22
  • Next →

shannonaprilstylist

Iconic, authority-aligned style for visionary women stepping into their next level.
Petite Specialist | SF Bay Area
Booking for August↓

Why you’re still second-guessing what to wear—even Why you’re still second-guessing what to wear—even though your closet is full.It isn’t because you need more options.It’s because every piece was purchased without a clear understanding of what truly works for you and represents you.Without that foundation, getting dressed becomes a daily negotiation:Is this polished enough?
Does this feel like me?
Am I trying too hard?
Do I look credible?
Do I belong in this room?For a founder, that second-guessing doesn’t stay in the closet. It follows you onto camera, into meetings and into the rooms where you need to speak, lead and allow yourself to be seen.Your wardrobe doesn’t create your confidence—but it can reinforce your self-belief or quietly chip away at it.You don’t need clothes that turn you into someone else. You need a clear strategy for choosing clothes that accurately represent who you already are and the next-level version of yourself you are stepping into.That’s the work we do in the Iconic Blueprint.During this personalized experience, we identify:• The silhouettes that support your proportions
• The colors that bring you to life
• The style direction that feels authentic and recognizable
• The foundation you need to make more intentional wardrobe decisionsThis isn’t personal shopping or outfit creation. It’s the strategy that comes first.The Iconic Blueprint is $797 and available through the link in my bio.If you’re ready to stop second-guessing your wardrobe and start showing up with greater confidence and clarity, begin with the Iconic Blueprint.#TheIconicMethod #WomenWhoLead #FemaleFounders #PersonalBrandStyle #BayAreaPersonalStylist
What is one word you want your clothes to help you What is one word you want your clothes to help you embody?Not what you want your outfit to look like.What do you want it to help you embody?Serene?
Powerful?
Approachable?
Energized?
Bold?Your answer can tell you more about what is missing from your wardrobe than another list of seasonal trends.Leave your word below. I may respond with one clothing quality that can help you begin creating that vibe.Comment your ONE word
#womeninbusiness #stylepsychology TheIconicMethod
Your clothes can give you energy—or drain it. Whe Your clothes can give you energy—or drain it.When I’m already tired and working through brain fog, the last thing I need is an outfit that requires more effort from me.I want soft fabrics, easy movement and nothing fighting my body. Comfortable, easy clothes give me more energy and help me move forward with my day.But when I need to make decisions, lead or do something that feels slightly intimidating, I often want structure.High-rise denim, a defined waist or a strong shoulder  help me feel held together and ready.Neither type of support is better.The real skill is recognizing which one you need before you get dressed.What do you need from your clothes today:
FREEDOM
or
STRUCTURE?Tell me below.#TheIconicMethod #PersonalStylist #ExecutiveStyle #WomenWhoLead #SanFranciscoBayArea
Your outfit can look “on point” — yet still feel c Your outfit can look “on point” — yet still feel completely wrong.Because getting dressed isn’t only about what looks good on your body.It’s also about what your heart and soul need from your clothing that day.Do you need to feel grounded?
Powerful?
Approachable?
Creative?
Bold?The structure, movement, color and feel of your clothes can all support that intention.Your next-level style shouldn’t feel like a costume.It should feel like a fuller, more intentional and authentic expression of who you already are—and who you are stepping into.It should meet you where you are, support what you need today and help carry you toward where you’re going.This is the deeper work behind the Iconic Blueprint: a personalized style strategy that helps you understand your most supportive silhouettes, strategic colors and authentic style direction.The Iconic Blueprint is available now through the link in my bio.Not sure if it’s the right place to begin? DM me “BLUEPRINT”#TheIconicMethod #PersonalStylist #ExecutiveStyle #WomenWhoLead #SanFranciscoBayArea
Follow on Instagram

What Our Clients Are Saying:

Shannon April Personal Stylist

Bay Area Image Consulting, Personal Styling,

Personal Shopper, Online Personal Stylist, Wardrobe Consultant,

Wardrobe Make Over for Walnut Creek, Danville, San Ramon, San Jose & the greater San Francisco Bay Area

Copyright © 2026 Shannon April · Theme by 17th Avenue