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Shannon April

Bay Area Personal Stylist

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Merlot Pants & Denim Shirt

February 1, 2016 · In: My Outfits

Up until recently, my MO for buying clothes was to randomly grab cute tops, cardigans, scarfs, etc. that I would spot while running errands for other purchases (diapers, scotch tape, milk). Target preys on moms like us. They put all…

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Merlot Ponte Pants & Fur

January 27, 2016 · In: My Outfits

Calling all Yoga Pants Mommys! Yes, You! Are you a member of the Mom Uniform Club where the hazing begins right after you give birth (or adopt) and afterwards wear the same sleek black pants every day with a different colored…

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Heirloom Keepsake

January 25, 2016 · In: "How To" Style Guide

I wanted to share a special piece of jewelry dear to my heart. This custom locket is a birthday present from my parent that will be treasured for many years for a variety of reasons. First, it was made by…

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winter capsule outfit cashmere and snood

Chic Comfort Cashmere & Snood

January 18, 2016 · In: My Outfits

5 Days 5 Outfits Day 5 Today is our last day! We are driving back to the Bay Area. I’m sad to say goodbye to our little series. If I was going to be stepping off a plane from Paris…

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winter capsule outfit blanket scarf and hat

Blanket Scarf & Rancher Hat

January 17, 2016 · In: Winter

  5 Outfits 5 Days Day 4 Thank you for sticking with me on this winter styling adventure! Sharing my outfit ideas with you has been a blast. I hope you’ve been inspired by seeing just how insanely easy it…

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winter capsule outfit winter pastels

Winter Pastels

January 16, 2016 · In: My Outfits

  5 Outfits 5 Days Day 3 I love the pastel trend this winter. Blush and pink are sweet colors that will seamlessly transfer into a spring wardrobe. The one thing I wish I added to my winter capsule is…

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winter capsule outfit

Stripes and Plaid

January 15, 2016 · In: My Outfits

5 Outfits in 5 Days Day 2 Today is a chillaxing day. Yesterday, Hubbs and I left the kids at home and drove like mad to our winter wonderland retreat site. Today is our day to rest and amp up…

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winter capsule pajama outfits

Coffee, Pajamas, No Make Up

January 15, 2016 · In: My Outfits

    5 Outfits 5 Days Day 2 Good Morning. What’s a legit style blog without some no make up, no airbrush, real-life shots? Yes, that is me-sans makeup. “You’re going to take pictures without make up?!?” My husband was pretty…

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winter capsule wardrobe travel outfit

Winter Travel Outfit

January 15, 2016 · In: My Outfits

5 Outfits in 5 Days What I love the most about capsule wardrobe dressing is just how crazy easy it is to get dressed in the morning. And I want to show you just how absolutely, positively, easy-smeezy it really, really, really…

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travel winter 2016 capsule wardrobe

How to Pack For A Winter Getaway

January 12, 2016 · In: "How To" Style Guide

Source: hejdoll.com Ever since my packing responsibilities jumped from 1 person to 5, whenever we go on a trip I like to play the “how many times can I wear these items without anyone noticing” game.  It’s a little competition…

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shannonaprilstylist

Iconic, authority-aligned style for visionary women stepping into their next level.
Petite Specialist | SF Bay Area
1 July Spot Left ↓

If any of these are true, your wardrobe is limitin If any of these are true, your wardrobe is limiting your visibility. The biggest cost of an outdated wardrobe isn’t what you wear.It’s the opportunities you hesitate to pursue because you don’t fully trust your presence.If you’re operating at a higher level than your style reflects, it may be time to close the gap.Which sign hit closest to home?#TheIconicMethod #WomenWhoLead #ImageStrategy
You don’t wear the same thing because you lack clo You don’t wear the same thing because you lack clothes.You wear the same thing because you only trust 20 percent of your closet.The rest?Impulse buys.
An older version of you.
Pieces that fight your proportions.
Outfits that almost work but never fully land.So you default to the “safe uniform.”
The reliable blazer.
The same black pants.
The outfit that won’t embarrass you, but doesn’t elevate you either.It’s not about quantity.
It’s about clarity.Inside The Iconic Edit, we refine:• What actually works on your body now
• What aligns with your authority level
• What no longer represents who you’re becoming
• What deserves to stay
• What needs to goYou don’t need more clothes.
You need alignment.Comment “ICONIC” if this hit.#LeadershipPresence #NextLevelStyle #TheIconicMethod
The best jeans aren’t about trends. They’re about The best jeans aren’t about trends.
They’re about line.In the reel I used barrel jeans as an example, but this applies to every silhouette.If you have curvier hips, like hourglass, figure 8, or triangle shapes, look for jeans that mimic that curve. A shape that comes in at the waist and moves with your hips.If you’re more straight through the hips, like rectangles, inverted triangles, or ovals, look for cuts that are straighter through the hip.When we mirror the natural line of our silhouette, the garment works with us instead of against us.It flatters.
It feels comfortable.
It feels like you.My clients who transform the fastest are the ones who are ready to dress the body they have now, not the one they’re waiting for.Every woman can look magnetic.It’s not about changing your body.
It’s about being intentional with the lines you wear.Only allow yourself to wear the next-level version of you. No exceptions.#theiconicmethod #personalstylist #styleconfidence
Two completely different transformations. Zero new Two completely different transformations.
Zero new purchases.Look one: We corrected proportion.
Look two: We mixed texture.That’s the difference between dressed and styled.As a personal stylist, my job isn’t to fill closets.
It’s to engineer outfits that feel modern, balanced, and intentional.Sometimes the shift is as simple as:
Tuck it.
Layer it.
Elevate it.Want your closet to feel current again?Comment “Edit” if you’re ready to see your closet differently.#theiconicmethod #personalstylist #closetedit
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