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Shannon April

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How to style a utility vest. Four styles from four fashion bloggers.

1 Utility Vest 4 Ways

May 19, 2016 · In: "How To" Style Guide, My Outfits

Today is a super style spring vest collab! We are co-posting with Cyndi Spivey, Jo Lynne Shane, and Midwestern Melissa to bring you one utility vest styled four different ways. How fun is that!?! Make sure to click over and see how they…

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A great spring and summer dress.

Spring Swing Into Summer Dress

May 13, 2016 · In: My Outfits

This is my favorite dress from LOFT (spring 2015). I wore it once a week for 6 months and was sad to pack it away last September. It’s a swing dress that came with a matching tie belt. I couldn’t wait to…

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How to wear a maxi skirt

Maxi Skirt – How to Wear

May 6, 2016 · In: "How To" Style Guide

I love maxi skirts because they are so feminine and can cover up if you haven’t had time to take care of business in the leg department. I confess I’ve had this skirt for two years but haven’t worn it…

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how to wear capris

How to Wear Capris or Cropped Pants

May 4, 2016 · In: "How To" Style Guide

Capris can be hard to style! For one, they tend to shorten your legs.  Most of us look better with a longer leg line. Two, they highlight wide calves. (If you are self-conscious about your calves, I would suggest skipping this look). Capris…

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Simple everyday spring outfit

Simple Everyday Spring Outfit

April 29, 2016 · In: My Outfits

I’m a big fan of simplicity. Get dressed as nicely as you can as quickly as you can. In spring, when the weather is sunny but cooler, I usually grab a sweater and jeans. For a spring outfit, I like…

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how to stop spending how to stop shopping

5 Ways To Survive A Shopping Freeze

April 27, 2016 · In: "How To" Style Guide

In March, I promised my husband I wouldn’t buy any more clothes until June. Limited shopping is one of the blessings and disciplines of doing a capsule wardrobe. I didn’t define a certain number of items this season; rather I…

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How to wear bootie sandals

Fixing the Bootie Sandals Mistake

April 22, 2016 · In: "How To" Style Guide

Several posts ago, I wrote about a pair of shoes I probably could have passed on. (See My Bootie Mistake). First, the shoes: I really like my Steve Madden open-toed bootie sandals. They’re great for spring, summer, fall (in California),…

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How to wear denim on denim.

How to Do Denim on Denim

April 20, 2016 · In: "How To" Style Guide

The trick to doubling up on denim is to mix the colors and weights of the textures. Go for a contrast. For example, a light colored chambray shirt combines well with dark denim pants. You want it to look obvious…

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My Valentino Rockstud sandals

My “Valentino” Sandals

April 15, 2016 · In: My Outfits

I’m so happy be to be co-posting again this week, but this time with Midwestern Melissa! We’re both newbie bloggers with similar styles and life values. She does a great job of finding stylish, wearable, and budget friendly clothes. Today…

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Elizabeth Mott's It's so Big

“Le No Makeup” Plus My Fav Mascara

April 13, 2016 · In: "How To" Style Guide

I love the “Le no makeup” look. I’m so glad the heavy, flawless, airbrushed look is out and healthy, luminous, fresh looking skin is in! Let your skin breathe. If you can’t see it, you’re wearing too much, says long time…

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shannonaprilstylist

Iconic, authority-aligned style for visionary women stepping into their next level.
Petite Specialist | SF Bay Area
Booking for August↓

Why you’re still second-guessing what to wear—even Why you’re still second-guessing what to wear—even though your closet is full.It isn’t because you need more options.It’s because every piece was purchased without a clear understanding of what truly works for you and represents you.Without that foundation, getting dressed becomes a daily negotiation:Is this polished enough?
Does this feel like me?
Am I trying too hard?
Do I look credible?
Do I belong in this room?For a founder, that second-guessing doesn’t stay in the closet. It follows you onto camera, into meetings and into the rooms where you need to speak, lead and allow yourself to be seen.Your wardrobe doesn’t create your confidence—but it can reinforce your self-belief or quietly chip away at it.You don’t need clothes that turn you into someone else. You need a clear strategy for choosing clothes that accurately represent who you already are and the next-level version of yourself you are stepping into.That’s the work we do in the Iconic Blueprint.During this personalized experience, we identify:• The silhouettes that support your proportions
• The colors that bring you to life
• The style direction that feels authentic and recognizable
• The foundation you need to make more intentional wardrobe decisionsThis isn’t personal shopping or outfit creation. It’s the strategy that comes first.The Iconic Blueprint is $797 and available through the link in my bio.If you’re ready to stop second-guessing your wardrobe and start showing up with greater confidence and clarity, begin with the Iconic Blueprint.#TheIconicMethod #WomenWhoLead #FemaleFounders #PersonalBrandStyle #BayAreaPersonalStylist
What is one word you want your clothes to help you What is one word you want your clothes to help you embody?Not what you want your outfit to look like.What do you want it to help you embody?Serene?
Powerful?
Approachable?
Energized?
Bold?Your answer can tell you more about what is missing from your wardrobe than another list of seasonal trends.Leave your word below. I may respond with one clothing quality that can help you begin creating that vibe.Comment your ONE word
#womeninbusiness #stylepsychology TheIconicMethod
Your clothes can give you energy—or drain it. Whe Your clothes can give you energy—or drain it.When I’m already tired and working through brain fog, the last thing I need is an outfit that requires more effort from me.I want soft fabrics, easy movement and nothing fighting my body. Comfortable, easy clothes give me more energy and help me move forward with my day.But when I need to make decisions, lead or do something that feels slightly intimidating, I often want structure.High-rise denim, a defined waist or a strong shoulder  help me feel held together and ready.Neither type of support is better.The real skill is recognizing which one you need before you get dressed.What do you need from your clothes today:
FREEDOM
or
STRUCTURE?Tell me below.#TheIconicMethod #PersonalStylist #ExecutiveStyle #WomenWhoLead #SanFranciscoBayArea
Your outfit can look “on point” — yet still feel c Your outfit can look “on point” — yet still feel completely wrong.Because getting dressed isn’t only about what looks good on your body.It’s also about what your heart and soul need from your clothing that day.Do you need to feel grounded?
Powerful?
Approachable?
Creative?
Bold?The structure, movement, color and feel of your clothes can all support that intention.Your next-level style shouldn’t feel like a costume.It should feel like a fuller, more intentional and authentic expression of who you already are—and who you are stepping into.It should meet you where you are, support what you need today and help carry you toward where you’re going.This is the deeper work behind the Iconic Blueprint: a personalized style strategy that helps you understand your most supportive silhouettes, strategic colors and authentic style direction.The Iconic Blueprint is available now through the link in my bio.Not sure if it’s the right place to begin? DM me “BLUEPRINT”#TheIconicMethod #PersonalStylist #ExecutiveStyle #WomenWhoLead #SanFranciscoBayArea
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