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Shannon April

Bay Area Personal Stylist

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How to Style Booties as a Petite

November 21, 2023 · In: Fall, My Outfits, Trends, Tutorials, Winter

It’s a beautiful fall Saturday and I’m headed off to a client’s house armed with two bags of clothes from Bloomingdale’s and Saks. But before I take off I wanted to talk about a topic you’ve been asking me about:…

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Simple Stylish Ways to Layer for the Fall: Look Good & Stay Warm for Petites

October 27, 2023 · In: "How To" Style Guide, Fall, My Outfits, Petite Style

Looking for a way to stay warm this fall without giving up style or comfort? Then layering is going to be your stylish fall friend! This, week I’m sharing some great tips for petites to help you make the most…

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How to Embrace Fall 2023 Fashion Trends

September 16, 2023 · In: Fall, My Outfits, Petite Style, Trends

Who is celebrating the arrival of cooler weather and of course, all things pumpkin spice! I have! And I’ve also started looking at fall fashion trends to curate my wardrobe for this season. And when I look at what’s hot,…

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How To Wear Your Favorite Plaid Shirt: Part 3

February 13, 2020 · In: Winter

5 Bloggers Share How to Wear Stripes This Fall

October 26, 2018 · In: "How To" Style Guide, Fall, My Outfits

Today I’m thrilled to be collaborating with four bloggers to bring you a whole week’s worth of ideas on how to wear stripes this season. You know me: I can’t resist a striped shirt! Welcome to all our new friends…

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How to Look Stylish: 4 Easy Steps

November 4, 2016 · In: My Outfits

1. Start with a classic timeless basic. 2. Pick a statement piece with an exquisite pattern, dazzling color, or sensational texture. 3. Add a dimension with a layer: blazer, cami, cardigan, coat, vest, etc. 4. Accessorize: Remember less is more so…

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shannonaprilstylist

Iconic, authority-aligned style for visionary women stepping into their next level.
Petite Specialist | SF Bay Area
Booking for August↓

Why you’re still second-guessing what to wear—even Why you’re still second-guessing what to wear—even though your closet is full.It isn’t because you need more options.It’s because every piece was purchased without a clear understanding of what truly works for you and represents you.Without that foundation, getting dressed becomes a daily negotiation:Is this polished enough?
Does this feel like me?
Am I trying too hard?
Do I look credible?
Do I belong in this room?For a founder, that second-guessing doesn’t stay in the closet. It follows you onto camera, into meetings and into the rooms where you need to speak, lead and allow yourself to be seen.Your wardrobe doesn’t create your confidence—but it can reinforce your self-belief or quietly chip away at it.You don’t need clothes that turn you into someone else. You need a clear strategy for choosing clothes that accurately represent who you already are and the next-level version of yourself you are stepping into.That’s the work we do in the Iconic Blueprint.During this personalized experience, we identify:• The silhouettes that support your proportions
• The colors that bring you to life
• The style direction that feels authentic and recognizable
• The foundation you need to make more intentional wardrobe decisionsThis isn’t personal shopping or outfit creation. It’s the strategy that comes first.The Iconic Blueprint is $797 and available through the link in my bio.If you’re ready to stop second-guessing your wardrobe and start showing up with greater confidence and clarity, begin with the Iconic Blueprint.#TheIconicMethod #WomenWhoLead #FemaleFounders #PersonalBrandStyle #BayAreaPersonalStylist
What is one word you want your clothes to help you What is one word you want your clothes to help you embody?Not what you want your outfit to look like.What do you want it to help you embody?Serene?
Powerful?
Approachable?
Energized?
Bold?Your answer can tell you more about what is missing from your wardrobe than another list of seasonal trends.Leave your word below. I may respond with one clothing quality that can help you begin creating that vibe.Comment your ONE word
#womeninbusiness #stylepsychology TheIconicMethod
Your clothes can give you energy—or drain it. Whe Your clothes can give you energy—or drain it.When I’m already tired and working through brain fog, the last thing I need is an outfit that requires more effort from me.I want soft fabrics, easy movement and nothing fighting my body. Comfortable, easy clothes give me more energy and help me move forward with my day.But when I need to make decisions, lead or do something that feels slightly intimidating, I often want structure.High-rise denim, a defined waist or a strong shoulder  help me feel held together and ready.Neither type of support is better.The real skill is recognizing which one you need before you get dressed.What do you need from your clothes today:
FREEDOM
or
STRUCTURE?Tell me below.#TheIconicMethod #PersonalStylist #ExecutiveStyle #WomenWhoLead #SanFranciscoBayArea
Your outfit can look “on point” — yet still feel c Your outfit can look “on point” — yet still feel completely wrong.Because getting dressed isn’t only about what looks good on your body.It’s also about what your heart and soul need from your clothing that day.Do you need to feel grounded?
Powerful?
Approachable?
Creative?
Bold?The structure, movement, color and feel of your clothes can all support that intention.Your next-level style shouldn’t feel like a costume.It should feel like a fuller, more intentional and authentic expression of who you already are—and who you are stepping into.It should meet you where you are, support what you need today and help carry you toward where you’re going.This is the deeper work behind the Iconic Blueprint: a personalized style strategy that helps you understand your most supportive silhouettes, strategic colors and authentic style direction.The Iconic Blueprint is available now through the link in my bio.Not sure if it’s the right place to begin? DM me “BLUEPRINT”#TheIconicMethod #PersonalStylist #ExecutiveStyle #WomenWhoLead #SanFranciscoBayArea
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