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Shannon April

Bay Area Personal Stylist

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Sleeveless Duster

October 28, 2016 · In: My Outfits

SLEEVELESS DUSTER–This seasons my style uniform is all about layers. Layering is a simple and practical way to pull an outfit together. I’ve tried on several sleeveless waterfall cardigans, but haven’t been able to find one that looks good on…

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Light Poncho

October 21, 2016 · In: My Outfits

PONCHO –Can you mix tan and grey? YES! As long as they are the same shade, they are a chic combo you should try! The oatmeal color of the poncho allows me to mix in cognac- a perfect accent color…

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Bootcut Jeans & Sweater

October 14, 2016 · In: My Outfits

BOOTCUT JEANS & SWEATER — I’ve been on the lookout for flare jeans for about a year. I tried these bootcut Democracy petite jeans from Nordstrom Rack. They are a great deal at $39.97 – super stretchy, soft, and comfy. I…

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Pop of Red Blazer

October 7, 2016 · In: My Outfits

POP OF RED BLAZER — I was thrilled when I found this red blazer on sale last month on Old Navy online. It was slightly too wide so I took it to a tailor and now it fits perfectly! This…

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My Style Uniform

September 30, 2016 · In: My Outfits

MY STYLE UNIFORM – This season I went back to doing a capsule wardrobe. (See my fall capsule from last year.) When I started fashion blogging in January, I procrastinated on doing a defined capsule because all my energy went…

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Relaxed Weekend Look

September 23, 2016 · In: My Outfits

RELAXED WEEKEND LOOK – I’ve been wearing my boyfriend jeans more and more this year. The boyfriend jean is a relaxed, straight leg usually worn cuffed above the ankle and looks great with loafers, ballet flats, fashion sneakers, ankle booties,…

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shannonaprilstylist

Iconic, authority-aligned style for visionary women stepping into their next level.
Petite Specialist | SF Bay Area
Booking for August↓

Why you’re still second-guessing what to wear—even Why you’re still second-guessing what to wear—even though your closet is full.It isn’t because you need more options.It’s because every piece was purchased without a clear understanding of what truly works for you and represents you.Without that foundation, getting dressed becomes a daily negotiation:Is this polished enough?
Does this feel like me?
Am I trying too hard?
Do I look credible?
Do I belong in this room?For a founder, that second-guessing doesn’t stay in the closet. It follows you onto camera, into meetings and into the rooms where you need to speak, lead and allow yourself to be seen.Your wardrobe doesn’t create your confidence—but it can reinforce your self-belief or quietly chip away at it.You don’t need clothes that turn you into someone else. You need a clear strategy for choosing clothes that accurately represent who you already are and the next-level version of yourself you are stepping into.That’s the work we do in the Iconic Blueprint.During this personalized experience, we identify:• The silhouettes that support your proportions
• The colors that bring you to life
• The style direction that feels authentic and recognizable
• The foundation you need to make more intentional wardrobe decisionsThis isn’t personal shopping or outfit creation. It’s the strategy that comes first.The Iconic Blueprint is $797 and available through the link in my bio.If you’re ready to stop second-guessing your wardrobe and start showing up with greater confidence and clarity, begin with the Iconic Blueprint.#TheIconicMethod #WomenWhoLead #FemaleFounders #PersonalBrandStyle #BayAreaPersonalStylist
What is one word you want your clothes to help you What is one word you want your clothes to help you embody?Not what you want your outfit to look like.What do you want it to help you embody?Serene?
Powerful?
Approachable?
Energized?
Bold?Your answer can tell you more about what is missing from your wardrobe than another list of seasonal trends.Leave your word below. I may respond with one clothing quality that can help you begin creating that vibe.Comment your ONE word
#womeninbusiness #stylepsychology TheIconicMethod
Your clothes can give you energy—or drain it. Whe Your clothes can give you energy—or drain it.When I’m already tired and working through brain fog, the last thing I need is an outfit that requires more effort from me.I want soft fabrics, easy movement and nothing fighting my body. Comfortable, easy clothes give me more energy and help me move forward with my day.But when I need to make decisions, lead or do something that feels slightly intimidating, I often want structure.High-rise denim, a defined waist or a strong shoulder  help me feel held together and ready.Neither type of support is better.The real skill is recognizing which one you need before you get dressed.What do you need from your clothes today:
FREEDOM
or
STRUCTURE?Tell me below.#TheIconicMethod #PersonalStylist #ExecutiveStyle #WomenWhoLead #SanFranciscoBayArea
Your outfit can look “on point” — yet still feel c Your outfit can look “on point” — yet still feel completely wrong.Because getting dressed isn’t only about what looks good on your body.It’s also about what your heart and soul need from your clothing that day.Do you need to feel grounded?
Powerful?
Approachable?
Creative?
Bold?The structure, movement, color and feel of your clothes can all support that intention.Your next-level style shouldn’t feel like a costume.It should feel like a fuller, more intentional and authentic expression of who you already are—and who you are stepping into.It should meet you where you are, support what you need today and help carry you toward where you’re going.This is the deeper work behind the Iconic Blueprint: a personalized style strategy that helps you understand your most supportive silhouettes, strategic colors and authentic style direction.The Iconic Blueprint is available now through the link in my bio.Not sure if it’s the right place to begin? DM me “BLUEPRINT”#TheIconicMethod #PersonalStylist #ExecutiveStyle #WomenWhoLead #SanFranciscoBayArea
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