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Shannon April

Bay Area Personal Stylist

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How To Wear A Long Cardigan

February 3, 2017 · In: "How To" Style Guide, My Outfits

LONG CARDIGANS–You may have noticed long cardigans are a big hit this season. But, how to wear them?! I asked my stylist buddy Jenna what her favorite winter trend was and she replied, “Layers on layers! Throw a denim jacket…

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Poncho & Over-The-Knee Boots

January 27, 2017 · In: My Outfits

PONCHO & OVER-THE-KNEE BOOTS — This poncho is a cozy piece I purchased a couple of months ago to replace the lightweight poncho I was wearing for fall. I specifically looked for one without a cowl or turtleneck so I…

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Closet Rewind – Winter Retreat Capsule

January 20, 2017 · In: My Outfits

CLOSET REWIND: JANUARY 2015. Last year, we took a winter retreat in the gorgeous Yosemite. Also the weekend I launched Gamine & Stripes! I challenged myself to pack a mini capsule – take as little as possible and re-wear items as…

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Hunter Rain Boots and Tahari Ella Wrap Coat

Hunter Rain Boots & Wrap Coat

January 13, 2017 · In: My Outfits

HUNTER BOOTS — I love these rain boots I received for Christmas. Can you believe I’ve never bought a pair of rain boots before this winter? Where I’ve lived in California (both Northern and Southern), I haven’t really needed them….

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Waterfall Cardigan

November 25, 2016 · In: Fall, My Outfits

STATEMENT CARDIGAN — This season been using a simple style uniform: jeans + tee + cardigan/vest + accessory (necklace, scarf, hat)! It’s made getting dressed and feeling put-together effortless.  I really love using the “Rule of Three” when curating a…

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How to Look Stylish: 4 Easy Steps

November 4, 2016 · In: My Outfits

1. Start with a classic timeless basic. 2. Pick a statement piece with an exquisite pattern, dazzling color, or sensational texture. 3. Add a dimension with a layer: blazer, cami, cardigan, coat, vest, etc. 4. Accessorize: Remember less is more so…

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Sleeveless Duster

October 28, 2016 · In: My Outfits

SLEEVELESS DUSTER–This seasons my style uniform is all about layers. Layering is a simple and practical way to pull an outfit together. I’ve tried on several sleeveless waterfall cardigans, but haven’t been able to find one that looks good on…

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Light Poncho

October 21, 2016 · In: My Outfits

PONCHO –Can you mix tan and grey? YES! As long as they are the same shade, they are a chic combo you should try! The oatmeal color of the poncho allows me to mix in cognac- a perfect accent color…

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Bootcut Jeans & Sweater

October 14, 2016 · In: My Outfits

BOOTCUT JEANS & SWEATER — I’ve been on the lookout for flare jeans for about a year. I tried these bootcut Democracy petite jeans from Nordstrom Rack. They are a great deal at $39.97 – super stretchy, soft, and comfy. I…

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Pop of Red Blazer

October 7, 2016 · In: My Outfits

POP OF RED BLAZER — I was thrilled when I found this red blazer on sale last month on Old Navy online. It was slightly too wide so I took it to a tailor and now it fits perfectly! This…

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shannonaprilstylist

Iconic, authority-aligned style for visionary women stepping into their next level.
Petite Specialist | SF Bay Area
Booking for August↓

The right outfit changes how you walk into a room. The right outfit changes how you walk into a room.You are ambitious.You are also visionary, creative, resilient, and deeply motivated by the work you are here to do.You are the founder, the leader, the decision-maker, the one people look to for direction.You care deeply about your clients, your team, your mission, and the future you are building.You are powerful, generous, informed, dynamic, and successful.However, there are moments when your wardrobe doesn’t reflect the woman you have become.You walk into the room with the experience, the ideas, the authority, and the vision — but your outfit doesn’t quite carry the same energy.
It doesn’t make you feel as powerful as you are.It doesn’t make you feel as visible, attractive, energized, or fully expressed as you want to feel.Here is what I want you to know:
You don’t need to become someone else.You need a wardrobe that finally tells the truth about who you already are.The right outfit doesn’t just make you look polished.It helps you feel grounded, confident, magnetic, and fully present in the room you’ve already earned your place in.That is the work of personal style.That is the work of The Iconic Method.If your wardrobe no longer reflects the woman you’ve become, DM me “ICONIC” and let’s begin.#TheIconicMethod
#WardrobeStrategy
#StyleForWomenWhoLead
My business is built on trust, intentionality, and My business is built on trust, intentionality, and helping women feel accurately represented by their wardrobe.Women don’t come to me for help getting dressed.They come to me because somewhere along the way, they stopped recognizing themselves in the mirror.They get dressed, but they don’t feel like themselves anymore.And the power we get from clothing is never really about the clothes alone. It’s about how the clothes make us feel.Beautiful. Powerful. Capable. Attractive. Energized. At ease in our own skin.My role as a stylist is to get crystal clear on how my client wants to feel in any given moment, and then help her build a wardrobe that embodies the next level version of themselves.I don’t rush straight to shopping.I look at the whole picture: her lifestyle, body shape, coloring, goals, daily responsibilities, and the rooms she needs to show up in.We dig deep into who she is, what makes her unique, and the story she wants her clothing to tell before she even says a word.Because personal style isn’t just about putting outfits together.It’s about helping a woman feel at home in her own skin and activating her next level through style.This isn’t just a job for me.It’s my sacred calling.If your wardrobe no longer feels like the woman you are becoming, it may be time to create your Iconic Style Blueprint.
DM me “ICONIC” to begin.#TheIconicMethod #WardrobeStrategy #PersonalStyleConsultant
I am going to let you in on a little secret that s I am going to let you in on a little secret that smart, successful women understand:Your image is communicating before you ever say a word.As a personal stylist for high-performing women, I see this happening all the time with clients at this level.She has built the business.She has earned the respect.She is visionary, capable, informed, generous, and deeply respected in the rooms she walks into.But her wardrobe hasn’t fully caught up to the woman she has become.Let me explain why this matters.When your clothes don’t reflect your level of success, you can feel slightly off before you ever leave the house.You may look “fine,” but you don’t feel powerful.You may look polished, but you don’t feel memorable.You may be the most qualified woman in the room, but your outfit isn’t carrying the same authority, creativity, or presence that you do.And for a woman who leads, builds, influences, and makes bold decisions, that disconnect matters.Because style is not just about getting dressed.It is about alignment.It is about walking into the room already feeling like the woman you have worked so hard to become.The solution is not more random shopping.The solution is a wardrobe strategy.One built around your lifestyle, your body, your coloring, your leadership, your visibility, and the story you want your presence to tell.If your wardrobe no longer reflects the level you are operating at, it may be time to create your Iconic Style Blueprint.DM me “ICONIC” and let’s begin.#TheIconicMethod #WardrobeStrategy #ExecutiveStyle
One of the biggest mistakes I see women make is bu One of the biggest mistakes I see women make is buying trends simply because they’re trending.The truth is, not every trend is meant for you.The women who always look effortlessly stylish aren’t buying everything that’s “in.” They’re choosing the trends that align with their style personality.That’s why some women look incredible in matching sets, while others come alive in sculptural silhouettes, breezy linen, or playful prints.When you know your style personality, shopping becomes so much easier.You stop wasting money on pieces that looked amazing on someone else but never quite felt like you.Instead, you build a wardrobe that’s cohesive, intentional, and unmistakably yours.This summer, don’t ask, “What’s trending?”Ask, “Does this feel like me?”That’s the difference between following fashion and creating a signature style.Which style personality are you:
Classic
Elegant
Dramatic
Natural
Creative
RomanticWatch this video to discover which summer trend best suits your style personality.Was this helpful? Share it with the friend who’s always asking, “Should I buy this?”#PersonalStylist
#SignatureStyle
#TheIconicMethod
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