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Shannon April

Bay Area Personal Stylist

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Fashion Style Types: Where to Stop Petite Styles

September 30, 2022 · In: "How To" Style Guide

One of the biggest questions I get asked as a stylist is “Where should I shop?” For petites in particular, shopping is a huge challenge because most stores have cut back on their petite inventory. Read this blog post to…

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How to Look Stylish: 4 Easy Steps

November 4, 2016 · In: My Outfits

1. Start with a classic timeless basic. 2. Pick a statement piece with an exquisite pattern, dazzling color, or sensational texture. 3. Add a dimension with a layer: blazer, cami, cardigan, coat, vest, etc. 4. Accessorize: Remember less is more so…

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white jeans navy vneck

How to Re-Wear Your Classic Old Sweater

March 23, 2016 · In: My Outfits

Navy V-Neck Sweater plus White Jeans. My friend Rebecca recently asked me if I buy a whole new wardrobe each season or bring back items from last year. I bring it back baby!!  My seasonal capsule wardrobes have most of the major basics. I just update worn…

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How to Get A Wardrobe That's On Fleek

How To Have A Wardrobe That’s On Fleek: Capsule Wardrobe Series Part 3

December 31, 2015 · In: "How To" Style Guide, Capsule Wardrobes

Capsule Wardrobe Series Part 3: Find Your Fit Ever wonder why some women look good all the time no matter what they are wearing? They have learned the secret of dressing for their body. You don’t need expensive clothes or even a lot…

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How To Tie a Blanket Scarf

December 3, 2015 · In: "How To" Style Guide

Source: Extra Petite Winter weather has hit us here in Nor Cal – the other day it was actually 30 degrees! I love scarves all year long, but in winter they are fantastically functional. My wardrobe leans towards a minimalistic style, so…

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Fall Capsule Wardrobe 2015

Fall Capsule Wardrobe

October 2, 2015 · In: Capsule Wardrobes

Fall is here – my favorite season for style! Modesty isn’t an issue, and the wonderful addition of layers opens so many creative doors. Disclaimer: I am not a professional fashion blogger. This capsule is not the most fashion forward, on trend collection….

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shannonaprilstylist

Iconic, authority-aligned style for visionary women stepping into their next level.
Petite Specialist | SF Bay Area
1 July Spot Left ↓

If any of these are true, your wardrobe is limitin If any of these are true, your wardrobe is limiting your visibility. The biggest cost of an outdated wardrobe isn’t what you wear.It’s the opportunities you hesitate to pursue because you don’t fully trust your presence.If you’re operating at a higher level than your style reflects, it may be time to close the gap.Which sign hit closest to home?#TheIconicMethod #WomenWhoLead #ImageStrategy
You don’t wear the same thing because you lack clo You don’t wear the same thing because you lack clothes.You wear the same thing because you only trust 20 percent of your closet.The rest?Impulse buys.
An older version of you.
Pieces that fight your proportions.
Outfits that almost work but never fully land.So you default to the “safe uniform.”
The reliable blazer.
The same black pants.
The outfit that won’t embarrass you, but doesn’t elevate you either.It’s not about quantity.
It’s about clarity.Inside The Iconic Edit, we refine:• What actually works on your body now
• What aligns with your authority level
• What no longer represents who you’re becoming
• What deserves to stay
• What needs to goYou don’t need more clothes.
You need alignment.Comment “ICONIC” if this hit.#LeadershipPresence #NextLevelStyle #TheIconicMethod
The best jeans aren’t about trends. They’re about The best jeans aren’t about trends.
They’re about line.In the reel I used barrel jeans as an example, but this applies to every silhouette.If you have curvier hips, like hourglass, figure 8, or triangle shapes, look for jeans that mimic that curve. A shape that comes in at the waist and moves with your hips.If you’re more straight through the hips, like rectangles, inverted triangles, or ovals, look for cuts that are straighter through the hip.When we mirror the natural line of our silhouette, the garment works with us instead of against us.It flatters.
It feels comfortable.
It feels like you.My clients who transform the fastest are the ones who are ready to dress the body they have now, not the one they’re waiting for.Every woman can look magnetic.It’s not about changing your body.
It’s about being intentional with the lines you wear.Only allow yourself to wear the next-level version of you. No exceptions.#theiconicmethod #personalstylist #styleconfidence
Two completely different transformations. Zero new Two completely different transformations.
Zero new purchases.Look one: We corrected proportion.
Look two: We mixed texture.That’s the difference between dressed and styled.As a personal stylist, my job isn’t to fill closets.
It’s to engineer outfits that feel modern, balanced, and intentional.Sometimes the shift is as simple as:
Tuck it.
Layer it.
Elevate it.Want your closet to feel current again?Comment “Edit” if you’re ready to see your closet differently.#theiconicmethod #personalstylist #closetedit
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